Because of Google’s habit of changing its algorithm through the years, many webmasters changed their domain name, believing that this will improve their SEO strategies. They did this without realizing that this destroyed the backlinks that affected a large part of the website’s SEO. As a solution, these website owners resort to adding insubstantial links to their site, instead of working on their old links. Reworking old backlinks is better than adding new links, because search engines tend to favor old yet continuously updating blogs over new ones. Aside from the idea that these sites have more content and better PR, the trust you have built with other websites is an important thing you should consider.
Contact the website owner
The first part of fixing your old backlinks involves hard work. You have to individually contact website owners to have your domain name changed on all of their links, especially on the webpage where your name is listed. This is crucial, because not all web owners are willing to share this arduous task with you. However, if you’ve established a deep relationship with the website owner through years of friendship through link building and blog post commenting, this could be an easy task.
Contacting the website sometimes requires meet-ups, for you to totally edit all the backlinks involved with your website. You won’t be able to change some of internal links you’ve put on blog post comments, but, changing your main links can give you more website traffic possibilities.
Check your own website
If your site is already more than two years old, chances are you’ve already put some personal links on your website, like links that are connected to your other posts and other blogs. Take the time to study and analyze your own webpages. This also includes fixing your internal links and anchor links. Also, it might be helpful to save some important links on a text file, so you would be reminded during future link building activities.
After reworking your old backlinks, continue linking with other relevant websites. Start healthy relationships with other website owners and share your existing links with them. This expands your network and boosts your SEO campaigns as well.
Warner is interested in everything about discovering and learning new things online. He works with the only for SEO Resellers outsource resource Endless Rise