Search Engine Optimization – A Writer’s Cyber Treasure Trove

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This is a guest by Typhoon a.k.a Sushant Risodkar from SmartBloggerz.

Getting published is one of the most difficult challenges a writer faces when pursuing his calling, his profession. Writers often have other sources of income because depending solely on their chosen career might end them up penniless, no matter how good they are.

Fortunately for the multitudes of writers and writers-to-be out there, the World Wide Web has brought to light a few options they can take that lead to both growth as a writer and income as a worker. One of these options is called Search Engine Optimization or simply SEO.

SEO refers to how web content is optimized such that the website that harbors the optimized content gets higher rankings from search engines. For websites and online businesses, SEO means getting better notice and getting more web traffic or visitors to their site, which in turn leads to greater chances of making a sale or generating profit.

For writers, SEO is a good freelance, part or full time internet writing opportunity that has the potential to be their sole income generating activity, leaving them free to pursue other things. Optimized articles are written so that they contain a keyword or set of keywords a certain number of times depending on the word count of the article. The keywords here are the same words a search engine user would type in and use to look for what it is they’re after in the internet.

SEO has been around since the boom of search engine marketing, and therefore countermeasures against abusing it have been developed by search engines. High keyword density—or having too many of the particular keyword—can sometimes have the opposite effect for a website. Through the years SEO has been so thoroughly used by even ‘junk’ sites that they could get higher rankings, thus this countermeasure against keyword stuffing—to be sure the sites being returned or listed by the search engine are quality sites that actually have relevance to the engine user’s search.

To make up for this, Latent Semantic Indexing or LSI has been developed. It sounds pretty technical but what it just means is that basic SEO is still used wherein the keyword appears a certain number of times, but instead of using it too many times, its synonyms or other words that have the same meaning or connotation would take its place. So an article having “cats” as a keyword would show “cats” say three times for the whole 500 word article, but would also use words such as ‘felines’ or ‘pets.’

Now, knowing all this, who would be best suited to skillfully embed these keywords into an article all the while maintaining its quality, and keeping it informative and entertaining? Writers, of course—or at least people who have decent writing skills and good researching capabilities.

What’s great about SEO and LSI is that you don’t have to have your own site to apply it on, there are many sites that hire SEO writers to write articles for distribution to all sorts of sites. In a nutshell, a writer never goes without work (since there is no lack of demand for information in the internet), and has easy access to the ‘workplace’ (all that’s needed is a basic desktop or laptop and internet connection), and everything else is history.

About Author:

Sushant Risodkar is a 16 yrs. old Indian Blogger who loves to blog in his favorite niches like blogging tips , ways to make money online and seo. You can check out his blog at – SmartBloggerz.com . You can follow him at twitter @smartbloggerz