Search engine optimization is a vital aspect of your business growth.
No matter where you’re today on Google index page, I want to reveal some amazing tips to further expand your business. Targeted free traffic is the live-blood of internet marketing; without it, you’re bound to fail. I’m yet to see any marketer who is satisfied with the amount of traffic he attracts.
We all want some more. That why I’m here to open your eyes to certain portions of SEO that you may have neglected. Recently, I observed a spike of responsive traffic on my coupon blog where I review sittercity discount codes and 6pm coupon deals.
The Essence of SEO
Do you know why search engines exist?
Google has a single goal. That goal is to ensure her web users get the best search results. There is competition everywhere and Google despite the tremendous growth is not an exception. There are thousands of search engines spying them and working really hard to take their place.
If Google doesn’t satisfy web searcher (you and me) we would switch over to another better service. So, the essence of SEO is to deliver the right content to prospects that use Google as a search medium.
Boost Your SEO Foundation
Search engine optimization starts from within. If you’re a blogger, spend time optimizing your blog posts and pages to suit Google. Yes, external links are important but without the right foundation, every other activity would be waste of time.
The first vital way to boost your SEO foundation is via quality and interesting content. If you content is informative but lacks the soothing relieve to engage readers, the bounce rate would increase.
Google records what happen with the visitors they send to your web pages. How long does that person stay and what else did he do? Search engine spiders are no humans, they are merely scripts and programs that run and scour the whole web with instructions.
So, how would they (spiders) know if your content is informative, interesting and engaging?
They know by the actions of your visitors. If you’ve Google analytics installed on your blog, study the various aspects of it especially the bounce rate. If it’s high, that’s an indication that your content sucks.
Below 50% is pretty fair and Google would reward you tremendously for engaging her users and making the web a better place.
Use Keywords Creatively
Even after Google’s latest updates, keywords still play a vital role in ranking. What I usually do for my blog posts is to research “head keywords” that have qualifiers on them.
With these key terms, I would dig deeper with other keyword suggestion Internet marketing tools to pinpoint “long tail” keywords. However, you should use these key phrases creatively when writing your content.
Having known the true essence of SEO, your role is to add these searchable words and phrases in a natural way, so that Google spider could locate you.
By putting the primary key term on your title, you further strengthen your prospect’s trust for you. Since they are searching for that particular phrase, they would be much delighted to find it on the title and within the body.
In a nut shell, search engine make use of keywords to determine the topic and your target, while web users (prospects) looks for what brought them to your web page. But make it natural, write as you talk and you would strike a good a balance for the people and the search spider.
Contextual Linking Is The Best
One thing that has helped me achieve real success on my coupon blog is my linking style. When you’re building links to your web pages, the best you can get is ‘contextual.’ They usually appear within the article body naturally.
It’s like you’re citing a (more) relevant resource for the reader. When Google and other search spiders discover a link within the body, they would crawl and follow that link to determine the topic and how unique that resource is.
Note that contextual links should be focused on your primary or related keywords. Let your target terms become your anchor. Guest posting is a powerful way to gain quality contextual links that influence your Google ranking – start putting it to work today.
SEO Marketing Takeaway
You need to update your blog and with fresh content. But more than that, this fresh content should be timely and a hot trend. We all know what Google stipulates in their recent updates.
Google wants to see how alert, updated and unique your content is. With the new developments flying around the web, you can’t run out of content ideas. Get to know what’s happening around, use them as a content-bait to boost your ranking and drive targeted organic traffic easily.
There you’ve it. A case study of how I optimize my coupon blog with quality, timely contents geared towards impacting lives around the world, and building contextual links in a natural way with proper keyword placement. Share your comments below and see you ahead!
ABOUT THE AUTHOR:
Michael Chibuzor is an SEO Consultant and writer. You can learn practical optimization tips. He also enjoys writing on topics that include coupon deals and online discounts such as sittercity promo and 6pm coupons code. Find all kinds of discounts coupons in his blog, from sittercity and 6pm codes to saving deals for Health and Wellness.