Search Engine Optimization Gone Bad
Using spam and different SEO techniques with the one purpose to manipulate the search engines results refers to the term Black Hat. In SEO practices those techniques are considered to be unethical and they are often very aggressive. Usually these tactics are focused only on the search engines results without considering their rules which is also the reason why these methods are often penalized.
Some examples of Black Hat techniques are using doorway pages, which are actually web pages stuffed with keywords in order to gain rankings. Another well-known technique which is also considered to be unethical is the use of hidden texts and links. This means that certain content on the website is not visible for the people but visible for the search engines. Black Hat techniques are mostly preferred because they are cheaper and easier than White Hat methods. There are of course risks and most of the Black Hatters realize that being banned from the search engines is a real and possible risk.
The simple truth after all is that it doesn’t matter whether Black Hat tactics are categorized as unethical or not – most of the SEO companies are using them in order to improve the clients’ rankings.
If you want to see how Black Hat are your strategies visit our SEO meter. This infographic is prepared by Denmark’s leading search marketing agency - Outrider.
Latest posts by DST Contributor (see all)
- What Other Marketing Firms Want You To Believe – That Isn’t True - May 24, 2013
- Survival Guide to Multilingual SEO - May 14, 2013
- Five Killer Link Bait Tips That Can Provide You With ‘Passive Marketing’ - May 11, 2013
9 Responses to “Search Engine Optimization Gone Bad”
Newsletter
Join the Contest!
Tags
Our Projects
The image is too small. The text is unreadable.
This is such a nice post but explain in detail about black hat seo with above Image.
Most black hat techniques involve link and content spam as is also mentioned in the infographic. It is now important for businesses and SEO’s alike to understand the importance of syndication of good content and attribution to authors.
It is time for us to not sell online but build relationships online. Give out genuine content to people who are willing to take it. Give out valuable information and add value to the reader.
Author markup allows people to remember who you are and what firm you represent. When you talk to your customers, they will come back to you the next time they have a question or have an opinion to share. Building these relationships over the internet will help you get popular online, improve traffic to your sites through brand related search terms and effectively create a very positive outlook about your business.
Ranking high on search is important, but in the long run, it is these relationships you build online which will help businesses succeed.
Please link to the full size version of this infographic
I believe the key in success is being passionate about what you write.
Inforgraphic is too small.
Black hat tactics may be tempting to use, but it’s highly advisable not to. The search engines continue to get smarter and are always updating the algorithms to catch those that aren’t playing by the rules. Even if it works in the short term, you will get caught eventually.
Blackhat techniques are simple. But they give success only for a small time period. Now Google is pretty smart to catch these blackhats.
Good Idea about the black hat, now I made sense about this thanks..