Social media sites for the most part offer all of their users a profile name and profile page. Take Twitter for example, on Twitter my profile name is @lorenbaker, and my Twitter profile ranks fairly well in Google for my name; Loren Baker.
I have a fairly unique name, and there are not very many Loren Baker’s out there, so I usually don’t have a difficult time securing my profile name across social media sites, but what about your company?
Brand names are extremely important in controlling and since most social media profiles do well in Google, it makes perfect sense to be proactive and secure your brand name now. Why? Because if you don’t either your competition, an affiliate marketer, or some jokester will go out and register your brand across social media platforms and rank for YOUR company in Google. Moreover, they can use that profile, in your brand name, to build relationships with your customer base, and market your competition to that base or even destroy your reputation amongst your target market.
Can you imagine how destructive a Twitter account for Starbucks could be for a publicly held company? Especially if it had thousands of followers and then tweeted something misleading about company operations.
The first step is going out and securing your company name. I suggest a tool called CheckUserNames.com. CheckUserNames.com searches across over 100 social media sites to check if your username is available. If it’s available, be proactive and REGISTER IT NOW!
One thing I also like about CheckUserNames.com is that if your brand name is taken on a social media site, the service will let you know. Then you can request from the social media sites that control of your brand name be taken from the username squatter and handed over to your company. Most social media companies, Twitter being one of them, can be quite cooperative in taking care of this for you, because they do not want brands being misrepresented inside their network.
I also suggest that when you set up a profile page, be sure to link to your site from this profile for two reasons. One, because a lot of these social media profiles will carry some linking juice, that’s a given. But two, because sometimes these profiles themselves show up in Google results for branded company terms, and someone who is loyal to a social media site, take Twitter for example, may just click through to see what’s up with your company on Twitter. You want them to then have the option to click over to your homepage via your profile, don’t you?
Securing your brand across social media sites in the form of profiles is a win-win equation of branding, control of the search results, and link building. Get started now
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