Rembember the days of meta tag domination – when all you had to do to get a first page ranking in search engines was to have a few keywords in your meta tags? Those days are over. Search engine marketing has morphed into a complex beast consisting of domain authority, page rank, follow/no-follow, and social cues, just to name a few.
With all the complexities that have appeared in search engine optimization over the last 10 years, many people have shifted towards strategies of trying to influence the search engines by getting thousands of crappy links pointing to their sites using unnatural and automated methods. That was effective in the last several years but now that Google is getting smarter and penalizing for trying to game the system, using “black-hat” SEO techniques can actually hurt your rankings.
The safest and most effective way to optimize your site for search engines in 2013 (and beyond) is to “SEO like it’s 1989.” Here are a few ideas but before you read them, here’s a video to get you in the 1989 mood.
1. In 1989, Google did not exist
In 1989, the internet was still only an idea so Google obviously didn’t exist. That defeats the purpose of talking about search engine marketing but it highlights a great point for carrying out search engine marketing 24 years later.
When you are building the popularity of your site online, it’s helpful to get into the mindset that search engines do not exist. Don’t worry about their algorithms and penalties. Just focus on gaining meaningful exposure and links to your site that produce traffic. This will help you focus on the right things that Google values and keep you from being penalized or wasting your time gaining meaningless links.
The search engines probably aren’t going away anytime soon but if your site is suddenly deindexed, you will have to obtain traffic without the Google machine. So ask yourself how you would go about that?
2. Traditional Networking
In 2013, we are ultra-connected. With all information at our fingertips, the world has become small. We are also just a tweet or post away from thousands of our colleagues and friends on social platforms like LinkedIn, Twitter, and Facebook. With all this technology, we’ve gained a lot but we’ve also taken for granted the importance of reaching out to new people in a more meaningful way.
For the purposes of SEO, we might tweet our link out to thousands of followers or post it on Facebook and hope hundreds of people (including Google) see it. But if it were 1989, we’d have to do it one person at a time, or at least rely on more personal face-to-face methods?
To apply this concept to your SEO, focus on contacting individual site owners with a personal email or phone call. Or you can really go old-school and mail them a handwritten letter – better go buy some stamps!
See how you can work together to form a mutually beneficial relationship. In our new internet society of quick 117 character tweets, most people would love to receive a personal email or phone call from someone in their industry. Make it a goal to reach out to 2-3 individuals a week in your industry niche. This may not sound like it will have an effect on SEO over time but the results will probably surprise you. As you build relationships, you’ll find new ways to get exposure and links back to your site that are natural and powerful for SEO.
Read more ideas for contacting potential partners in my Search Engine Marketing Guide
3. The Big Fish
One great reason to continually reach out to new people is that you might hook a big fish. So many small online marketers who experienced explosive growth can attribute their growth to a single promotion or being mentioned by one popular person or website with a huge following.
That may be all it takes to catapult the success of your website or blog. A link from a huge authority website can be a gold mine for traffic, rankings, and the overall popularity of your site.
So stop hanging on the latest SEO technique and Google algorithm update and start applying the traditional core principles of marketing and promotion to your SEO. You might be surprised at the results.
Ryan Bowman makes his home at WebEminence.com and is in the business of creating websites for 200 lucky small business clients who sign up first. He also blogs at Web Eminence University to help new and prospective website owners have success with their websites.
Image Credit: seo.
Written by Ryan Bowman
Ryan is trying to stay small at WebEminence.com building simple and affordable websites for only 200 clients. If you want to be one of them, you better hurry up and check it out at WebEminence.com