Conducting an interview is not an easy job. You need to be professional, but you need charm to make the interview as casual as it should be. Overly formal interviews tend to make prospects feel nervous or anxious, so conducting an easygoing, casual interview is usually best. However, informality should always go with focus; choosing the right and proper questions can make an informal interview compelling and interesting.
The client interview is one of the most important aspects of any SEO project. Through interviews, we gain information on our clients and we get to advertise our company on a very personal level. However, interviews should always be handled with control, because there are companies who send dummy clients just to get inside information on your business’ strategies.
Listening bridges the gap between you and the prospect.
Unfortunately, not all SEO providers and resellers are good listeners. This is why many first interviews result in many more consequent meetings before a service contract is signed. We all know that follow-up interviews cost money, especially for the reseller.
The bottom line is that attentive listening can make or break a client interview. If the interviewer does not listen to the other party’s queries, chances are the meeting becomes unproductive. Inattentive interviewees make for unsuccessful meetings, as well.
Listening breaks boundaries. When you are meeting up with a client, it is understood that you don’t know much about each other. Active and attentive listening can act as the bridge between the reseller and client.
Interviews aren’t displays of hierarchy. Just because you’re the interviewer doesn’t mean that you’re superior to the client or the interviewee. You both need each other, and, technically speaking, you need the client more than they need you.
Putting yourself in your clients’ shoes is the next step to listening. You have to feel both worlds at a time. You need to understand their needs, their concerns, and their preferences. In my case, I use this to draft an exclusive White Label SEO deal for my clients. It would also be impossible for me to start an SEO campaign with a client without understanding their position and without knowing the basics of their industry.
Warner writes about SEO, Blogging, and Web Development, enjoys learning and discovering everything new, and works for Endless Rise, who provides SEO services to SEO Resellers exclusively. You can become an seo reseller today with no cost or obligation.