Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software.
This may result in the Google BLOOP or the “Backlink Over Optimization Penalty”. It is caused by the some inexperienced and so called expert over optimizing the website. The over optimization may result in Google penalizing the website and its rankings as it frowns on such illegal activities.
Some of these activities which may cause a red flag include:
- Building too many links in a very short time which may be categorized as excessive link building by Google. Google frowns on artificially pushing the website rankings and aggressive link campaign may cause more harm than good. Let’s say a site has been getting 10 to 15 links in a day and all of a sudden it rises to 1000 links. This will look unnatural and is not recommended.
- If you are using similar anchor text in all of the links, then it may cause a penalty as well. This gives the impression of spam and is not recommended.
- If you are using the same IP or related IP addresses for the SEO campaign, then Google will catch it and penalize the site.
Google likes natural SEO and some of the penalties that may arise due to BLOOP are:
- The 30 penalty – This affects the whole domain
- The 950 penalty – This affects only some URLS and only some particular keywords.
- Index Exclusion or Complete ban – If the website has violated the quality guidelines and is using black hat techniques’ in the campaign, then a complete ban may be enforced by Google. Google stops indexing the website and it is excluded from the search engine result pages
How Do You Avoid the Penalties?
You should take care of these things to avoid the penalties:
- Try building links naturally without any blips. Content and natural linking is the key.
- Avoid keyword stuffing in the page title, description, alt tags and in the page content.
- Don’t use links farms and shady linking practices.
- Never use cloaking and doorway pages.
The key focus for your website should be the user and not the search engine and the strategy should be geared towards that goal.
About the Author: Catherine Jones writes for http://www.markkia.com/.She enjoys content and writing about the social sphere.