He had a problem. He was not sure if SEO could really change his pottery business’ direction. He said that pottery was not like rock bands and Super Bowl, and nobody was interested in it anymore. Gone were the days when little kids were so subservient to everything just to learn the art of pot making.
He was turning 56 and had known nothing about the internet – never even tried putting a single word on Google’s search bar – or anything about hi-speed computers. He was even so amazed with my Mac, and how my touchscreen cellphone works. He was too old for SEO, he said. But I refused to believe it.
I opened up Google and typed the words pottery in USA. Then I said, while pointing to the millions of Google search results, “On the internet, everything can be Super Bowl and rock stars.” For the very first time, I saw his eyes gape. Then I knew: he would try SEO. He would believe an SEO Reseller like me.
During the start, it was hard to explain the business. Aside from his age, he was a real country man who was never open to new technology and was actually a true blue pottery artist. I even had to simplify my explanation just for him to get my message. But by just considering the fact that he let me come back every day to teach him more about SEO, and that he listened every time I speak, I knew he was more than interested. That time, I was not just focusing on closing a deal or making a profit. I wanted him to learn and experience something wonderful even at that point of his life.
As an SEO Reseller, I can clearly say that that was the turning point of my career. I’ve been rejected before – many times – and I’ve been doubted by hundreds of business owners. The man I’d been talking about just had his 65th birthday last month, and he’s still busy supervising his three new local stores. He also started online community groups and has signed up on Twitter. He even got a WordPress blog to educate people about the art of pot making.
One thing I’ve learned: that this man has never doubted SEO – he only doubted himself.
Warner is interested in everything online that fuels discovery. I find SEO a fascinating puzzle so of course work for an SEO Reseller, Endless Rise