Business owners and employees are often overwhelmed dealing with the day-to-day tasks that it takes to run a successful business and attempting to run their own SEO campaign can be nearly impossible. Reliable SEO companies can give businesses great results because they can dedicate the time and resources needed to help a business move ahead.
SEO firms can get great results, but as SEO heads into a unique content-driven direction, it has become more difficult for SEO companies to keep generating consistent, unique and accurate articles and posts on behalf of their clients. SEO firms aren’t necessarily experts in every industry they represent, but they can find quality places to build links in just about any industry. They know how to find quality, topically related places to submit industry-specific content. It is becoming unrealistic to expect an SEO firm to write intelligently and accurately on home improvement, criminal law and plastic surgery. They are not carpenters, lawyers and doctors, so they probably can’t give every subject the accuracy it deserves.
This is where the business owner (or employee) comes in. SEO firms can find you positive and sustainable linking opportunities but will likely need help in producing the high quality materials you want to represent your business. If you have the time (or can make the time), supply them with a couple unique articles per month. Explain an aspect of your business, offer free advice to a reader or offer general tips relating to something in your industry. If you don’t have enough time to be consistently generating entire articles, offer some article suggestions and some key bullet points to include. Offer your SEO manager as much information as you can to give them a basis on which to start their content generation. If you can’t offer a lot of assistance to develop the content, be sure to at least spend time reviewing the content before it is submitted anywhere to ensure that your company is accurately represented.
There are other good practices that SEO firms may ask you to participate in that may require a little extra time and money from the business owner. Many excellent organizations offer links to contributing members. These can often be great organizations to contribute to for personal reasons, as well as providing superb linking opportunities. It helps your company’s SEO and brand image, but will often cost money. Other valuable linking opportunities can come from industry related networking. Your SEO firm should guide you in the direction and help find which links would be valuable to pursue, but by investing this little bit of extra money and time, you could greatly supplement the SEO firm’s efforts in increasing your rankings.
Making an investment in an SEO firm can benefit virtually every business. To get the best results from your SEO campaign, contribute as much unique content as you can, invest your time and a little bit of extra money into organizations and networking and you will see positive, sustainable SEO results.
Author: Kyle Scott- SEO Manager at Rocket 55, a Minneapolis-based digital marketing agency
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