SEO Tip for Businesses: Outsourced SEO Firm Cannot Succeed Without Your Help
Business owners and employees are often overwhelmed dealing with the day-to-day tasks that it takes to run a successful business and attempting to run their own SEO campaign can be nearly impossible. Reliable SEO companies can give businesses great results because they can dedicate the time and resources needed to help a business move ahead.
SEO firms can get great results, but as SEO heads into a unique content-driven direction, it has become more difficult for SEO companies to keep generating consistent, unique and accurate articles and posts on behalf of their clients. SEO firms aren’t necessarily experts in every industry they represent, but they can find quality places to build links in just about any industry. They know how to find quality, topically related places to submit industry-specific content. It is becoming unrealistic to expect an SEO firm to write intelligently and accurately on home improvement, criminal law and plastic surgery. They are not carpenters, lawyers and doctors, so they probably can’t give every subject the accuracy it deserves.
This is where the business owner (or employee) comes in. SEO firms can find you positive and sustainable linking opportunities but will likely need help in producing the high quality materials you want to represent your business. If you have the time (or can make the time), supply them with a couple unique articles per month. Explain an aspect of your business, offer free advice to a reader or offer general tips relating to something in your industry. If you don’t have enough time to be consistently generating entire articles, offer some article suggestions and some key bullet points to include. Offer your SEO manager as much information as you can to give them a basis on which to start their content generation. If you can’t offer a lot of assistance to develop the content, be sure to at least spend time reviewing the content before it is submitted anywhere to ensure that your company is accurately represented.
There are other good practices that SEO firms may ask you to participate in that may require a little extra time and money from the business owner. Many excellent organizations offer links to contributing members. These can often be great organizations to contribute to for personal reasons, as well as providing superb linking opportunities. It helps your company’s SEO and brand image, but will often cost money. Other valuable linking opportunities can come from industry related networking. Your SEO firm should guide you in the direction and help find which links would be valuable to pursue, but by investing this little bit of extra money and time, you could greatly supplement the SEO firm’s efforts in increasing your rankings.
Making an investment in an SEO firm can benefit virtually every business. To get the best results from your SEO campaign, contribute as much unique content as you can, invest your time and a little bit of extra money into organizations and networking and you will see positive, sustainable SEO results.
Author: Kyle Scott- SEO Manager at Rocket 55, a Minneapolis-based digital marketing agency
Image Credit: 1.
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9 Responses to “SEO Tip for Businesses: Outsourced SEO Firm Cannot Succeed Without Your Help”
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Absolutely website owners need to be involved in their SEO. For one reason, all content needs to be infused with expertise, and the owner has the expertise about their service or product, not an overworked overseas SEO writer.
Second, as too many site owners found out the hard way with Penguin and Panda, letting your SEO company go off on their own to do their “black magic” is begging, BEGGING, for trouble — and finding it.
Kyle Scott Reply:
September 4th, 2012 at 8:14 pm
Hi Christopher
Thank you for your additional insight. Classic business strategy is to try to do more with less; however in the SEO world this approach is no longer working. Business owners who are serious about SEO must start investing in sustainable tactics with their own time and money in order to see success.
both need each other
This is a great topic. Many clients think that they can sign a contract and essentially disappear. There needs to be consistent communication between the two parties. If the client is providing us with content or detailed topics for content the work won’t be able to move forward.
Kyle Scott Reply:
September 4th, 2012 at 8:18 pm
Hi Nick
I feel your pain! I cannot tell you how many times our SEO efforts have been halted due to a lack of content requested from the business owner. They often express concern about content written by an outsider not representing the business correctly yet they fail to provide content when asked. It is a tough challenge that we as SEOs must explain to businesses up front.
Effective SEO, i.e., content, REAL links (not spam), and Google Analytics to maximize site performance AFTER SEO has gotten traffic to the site) is not cheap — it’s now a fairly expensive investment. Organic traffic almost always brings in more qualified leads and sales then PPC. Nevertheless, if a company can only afford a few hundred dollars per month, & if they don’t feel like creating content that communicates with their potential customers, they’re far better off just putting that $$ into Adwords and paying for the traffic (and hopefully the sales/conversions) they need.
Christopher
You and I seem to share very similar thoughts regarding business SEO. It seems to me there is a “critical mass” of dollars/month required to produce significant ROI on organic SEO spending. Who cares if your SEO investment gets your site from page 9 to page 4? We all know hardly anybody goes past page 2. I agree that if the time and funds are not available to get your site to page 1 the right way, Adwords spending is a better route.
SEO is obviously important for getting more people to read your site. You need to have an informative content in your website so as to keep the visitors to spend for the long time. As well as to increase the position of the website in the search engine SEO is important.
Kyle Scott Reply:
September 11th, 2012 at 10:31 am
Sri
Exactly. My thoughts apply to content both on and off the clients’ website. Obviously, the client is the expert in their field and, because of this, are more likely to write content that will engage the target audience that visits their site. In addition to this, they will also be more able to write industry-specific, intelligent content to add to affiliated sites- with a link of course! It is up to the SEO firm to implement the overall strategy.