A good SEO is proactive, we’ll plan our days and campaigns in advance and know exactly what we’re doing from one day to the next. Whether we’re a freelance and have several different clients or we’re in house and only have to focus on one or two websites we’re usually pretty organised. So what happens when you suddenly find yourself with a spare half an hour?
Maybe a meeting has cancelled at the last minute or you’re waiting on development before you can get on with your next task, or maybe it’s just tipping down with rain and you don’t feel like going out for your lunch break.
Here are 5 things you can do to help your SEO next time you have half an hour to fill.
You probably blog quite regularly as part of your ongoing SEO anyway but we all have those days when the creative juices aren’t flowing as well as they should be or those little interruptions just make it impossible to actually get anything done.
You don’t have to spend your spare half an hour writing a new post but having a list of potential titles with some bullet points on what they’d include will come in very handy. Personally I have dozens of articles and existing blog posts bookmarked that I want to write about and I never seem to get round to organising them.
The next time you’re stuck or you’re just not getting anywhere as fast as you’d like to you have your trusty list ready to give you a hand.
This is something we should be doing all the time but it often gets pushed to the back of the to do list, after all you can spend hours doing competitor analysis but it’s not necessarily going to result in a link or any increase in rankings.
Depending on what keywords you’re optimising for new competitors are going to be popping up all the time and although you’re keeping an eye on the main competitors and the big players in your industry you can’t afford to forget about the little guys, that lapse in judgment could mean the difference between position one and position two or the difference between position ten and position eleven.
Make sure you always know when the three websites below you for your main target key terms give their SEO a big push, or go on an aggressive link building campaign or are just adding new content to their site so you can react accordingly.
Add new content
We all know how much Google loves fresh new content, that’s why we spend so much time and effort blogging but how much effort do you put in updating the actual site?
Keep on top of you keyword research, if people are searching for how to guides in your industry or are looking for FAQ’s about a product or service you offer make sure you’ve got that content there.
Your spare half an hour might not be long enough to get a really good quality page up and indexed but it’s certainly long enough to get the idea down on paper and bullet point the key bits of information this new page needs to offer.
Flick through the forums
Forums are great places to hang out and get new ideas, they’re the best place to be if there’s a noticeable algorithm update and you’ll hear about any problems or issues in them first.
Every SEO has their favourite forum of the place they like to hang out to find the juiciest links (or the not so ethical techniques that are still working) but if you have a spare half an hour have a mooch about in a forum you wouldn’t usually visit and you never know, you might pick up some valuable information you wouldn’t otherwise have found.
Test that new tool
Along with useful or interesting blog posts, useful looking and interesting looking tools are another common one to bookmark and again, nine times out of ten you never actually get round to giving those tool a fair experiment unless you keep hearing people talking about them.
Go through those bookmarked tools and pick some that you can spend a few minutes looking into, even if they don’t prove to be beneficial to your work at least you’ve got them crossed off your ‘to be read’ list.
Jessica is an SEO for Solopress printing and has found many cleaver tricks to increase site rankings using the methods above.