The following tip was contributed by Chelsea Blacker.
Google Analytics accounts for all visitors to a site, and it’s important to catch accurate data by excluding visitors who don’t count. Visitors who “don’t count” may include:
- marketers & developers working on the site
- visitors who work at the company/organization the website is promoting
First, look up your IP address using an IP lookup tool. http://ip-lookup.net/
Next, access analytics and click on Analytics Settings in the upper right hand corner.
Scroll below all website profiles and select filter manager:
Finally, select “exclude all traffic from an IP address” and add the IP address(es) you wish to exclude. Voila, you’ll have a more accurate read of traffic to your website!
You can also use filters to exclude traffic that enters through a certain domain, ensure an analytics report only focuses on traffic to a certain subdirectory, and many more fancy custom filters.