The nature of media and advertising has been rapidly changing throughout the years. More and more people are connecting on the Internet and businesses are finding more and more ways to reach out to their target audiences. Research has shown that Internet log in time has increased by more than 121% in the last five years. That’s 30% of people in all age groups choosing to spend time online rather in front of the television.
With the shift from traditional to new media, new advertising platforms are being developed to keep in sync with the digital age. Coming out of online advertising are two types of virtual marketing contenders: social media and traditional link building. It’s up to you to decide which method works best.
What is Link Building?
Link building is like a popularity contest to determine the best websites on the internet. Link building consists of trying to gain links from other sites that are directed to your own website. This increases the amount of direct traffic to your site, and increases your rankings in the search engines.
There’s a whole sort of science to it, and there are tons of strategies when it comes to link building.
How does link building work?
Most digital advertising works in a way where there are hardly any fees to pay. Some sites might charge for you to advertise your link on their page but most do not. In fact, it is very similar to the old days of barter and trade. Your link on their site for their link on yours. This only works for related websites. It would be pretty off for you to have a link about ice cream on a car battery website.
What are the advantages of Link Building?
You increase traffic to your site. And these are quality visitors since they have been directed to your site for a clear purpose. They saw your link on a related website and clicked on it perhaps for reading, to make a purchase, or for later reference. On the other hand, if you have quality links on your page, your site will be considered as a valuable resource and a credible authority in the industry. It increases your sites visibility, public awareness and your search engine exposure. Coming out on top when certain keywords are typed in a search engine is a very important thing to a business online.
What is Social Media?
Social Media is a more personal form of internet advertising. It makes use of the current social networking sites such as Facebook, Twitter, YouTube and other blog platforms to create noise, forward a message and even stir up controversy. It is potentially more powerful than traditional link building. What you say or do may be recorded and uploaded in an instant and in a second be on different networking platforms.
How does Social Media Work?
Basically you try and get as many people to your site or page or wall. This can be done by creating a viral video which is a video that becomes so popular that it spreads like a virus online. If you are successful in creating one, you can get up to hundreds of millions of hits in just a few days. You can also create a buzz on your blog or Facebook page by constantly updating your status, sharing photos and communicating with your fans or clients.
What are the Advantages of Social Media?
One is the sheer number of hits you may get in a day depending on how clever your social media campaign is. Second is the speed in social media technology. You can literally make or break a deal with just the click of a mouse pad. If you are selling your products online, you can generate sales just by sending out a message to your social media followers. Your client base is the whole world and communication is never a problem.
On the flipside, remember that as with anything, there are dangers to watch out for. Especially on the web, it’s best to keep your company’s reputation and name protected. However, despite any dangers you should enjoy using social media as a platform to launch your online business to greater heights.