In the SEO game, people spend a lot of time and effort building backlinks. They bait them. The buy them. The trade them. The phone for them. They offer free samples for them. They offer their bodies for them (Ladies, I am still waiting for this one to happen to me). They even guest blog for them. Clearly links are very, very valuable assets. So what do you do to build on that value.
How about linking to them?
Yes, how about building backlinks to your backlinks? Yes, I know – you are excited. I here you shouting with glee: “Yay I just built 1000 backlinks to my site. Why not build a thousand backlinks to each of them? Woohoo! Another 5,800 more hours of linkbuilding work to do!”
Well, not quite. I am not suggesting you build massive links to pages that link to your website. A few will do just fine.
Nor do I suggest building backlinks to every page that links to your website. There are three types of backlink pages (and perhaps more that I am not thinking of at the moment) that deserve a little extra link juice.
1. A page that makes a great landing page for your business. I have seen many webmasters complain about their website being outranked for a keyword by their own press release on a major press release website. What? This is a bad thing? Grabbing a higher spot for your press release than you are able to grab for your site, capturing those searchers, pre-selling them with your press release – this is a bad thing? Build some backlinks to the release.
2. Your link is all alone in its niche, among others from other niches. For instance on a page of automotive links, yours is the only link to a garage-door-opener-kit website. This page gives you link juice, but none of your competitors. Build some backlinks to the page.
3. You discover your link on a non-indexed page, a page that Google and Bing are unlikely to find or that has so little link juice that it is unlikely to count for much. Wouldn’t it be great if that link counted? Build some backlinks to the page.
You got the links. They are a competitive advantage for your website. Why not make them really count?