Dealing with error pages that might keep Googlebot wondering what to do (and wasting Googlebot's time is never a good idea for your site Google crawl rate) is a too often-discussed issue. That's why we return to it again and again and again trying to share some tips and clarifications.
The problem is, we can't do without them because error pages always pop up during the life of any website - it's like some sort of an illness: all people get ill from time to time. And Google is often not very quick to figure the problem for the clear reason:
Google can never be sure you are serious about removing the page. Thus it will be...
A broken link hurts both your site usability and SEO. Users feel disappointed when clicking a link to land nowhere and search engines certainly don't want them to: so if they find a lot of broken link on your pages, this may hurt your reputation.
Anyway, it is quite clear that broken links are bad. But there's hardly any website out there that has no broken links at all - because it is hard to keep...
This question is being asked so often that I just decided to go ahead and write a post about that:
You notice Google report a 404 page on your site;
You go to your site and fix the error (delete the link to the non-existent page or just fix the broken URL);
Your Google Webmaster Tools account is still reporting the error
Is there any way to tell Google the error is fixed?
Currently, the only question to this question...
Today's Daily SEO Tip was contributed by Saptarshi Roy Chaudhury. Enjoy!
404 Errors are probably one of the most commonly found error pages in any website and the typical reaction is that your visitors would bounce off the page as soon as they see the 404 error message. Now why do we let them go and give them alternative options ?
A custom 404 page can be extremely useful and at times even lower the user's...