Feb 23 2010

How to Avoid the Robots.txt Writer’s Block!

*This short but very useful tip was submitted by Charly Wargnier.* When doing SEO changes for large scale companies, implementing a proper robot.txt is crucial. I will not go back to the robot.txt definition bla, bla… millions have done that before me. No, instead, just a simple formula to use whenever the geek inside you has a Robot.txt Writer’s block! So, type “inurl:robots.txt filetype:txt” and, ta-daa! See what the big names are doing. You will find the robots.txt file from Google, Wikipedia, WebmasterWorld, the White House, Microsoft, W3.org, Facebook, IBM, Amazon, Ebay, New York Times, CNN, YouTube, etc. Have Geek Fun. The guest post is by Charly Wargnier, SEO Head at the London digital agency Euston Digital. You can follow their SEO tips and...

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ALLINTITLE vs INTITLE Google Advanced Search Operators

I am getting more and more questions concerning this: what's the difference between ALLINTITLE vs INTITLE Google search operators? Thus I decided to go ahead and publish the answer online to direct people to the post. So:

23 Comments

Keyword and Niche Research with Yahoo! Answers

We've recently had a couple of tips here on brainstorming for new keywords with general Google search and  Wordtracker’s “Keyword Questions” tool. And here's another idea to get more keyword ideas: use Yahoo! Answers (hat tip to Dave). Clearly, Yahoo! Answers have been largely overused recently for (self-)promoting but there's still huge value there. Look at it as an additional provider of keyword phrases as well as an important...

27 Comments

Build Links with Instructional Content

I have already posted a couple of articles on how instructional content may help in your promotion. A good well-compiled and to-the-point tutorial may be a much better viral piece than any sensational article you may come up with. People willingly search, bookmark and share guides, tutorials and how-tos. And even if links don't come on their own, you can find plenty of opportunities to build them. So, my first tip: create instructional...

18 Comments

How to Use Google Wildcard Operator for Link Building and Baiting

Google treats a wildcard * as a placeholder for one or more words. Although rarely used, this search operator offers a goldmine of great opportunities. This short SEO tip will showcase how you can use Google's wildcard operator to search for backlink opportunities and link baiting inspiration: Link Building Wildcard Search Queries: One of the first things you do when starting a link building campaign is adding your link to relevant resources that accept link...

31 Comments