*The following tip was shared by Eric Gesinski who does Tulsa SEO and web design in Tulsa* Google AdWords is used often by many internet marketers to help draw targeted traffic to their web sites. There are several elements within AdWords there are not often seen that can help improve CTR and position without wasting money. Here are three ways to improve your AdWords results that you might not have known about. The Bid Adjustment setting. Essentially everyone who uses AdWords knows you can adjust bids for each ad group, or even for each keyword independently. However, there's a setting within the campaign settings that allows you to set what hours of the day you want to display your ad. Not...
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! One of the most important elements in your organic SERP is the meta description. While it’s well known that bolded keywords increase click through, many SEO professionals fail to take advantage of the surrounding message. Since tracking CTR is extremely difficult to accurately do with natural...
The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test. We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...
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