Let me preface this by saying, I do not have any moral or ethical issues with the “SEO Tramp Stamp”. Just to clarify, I am referring to the link the many SEO’s place in the footer of their client’s site, which links back to their company’s site. These links are acceptable because 1) they allow a visitor to a site, who likes the site, to find out who is responsible for the site being the way it is, and 2) as long as the SEO gets permission from the client to insert the link, explaining clearly why that link is being placed there, there is no intentional exploitation or manipulation happening. Full disclosure; I link to my company’s site from the footer of our client’s websites. All...
Anchor text is a hot topic amongst SEOs and link builders who continue to debate around the perfect formula for ranking success. Is it best to build ‘partial anchor text’? Should we aim for a bulk amount of exact match anchor text links? Or is it better to just build branded links and let the on page factors carry the relevance? The truth is none of these approaches is the best way, but they all...
*The following (short but valid) tip is by Nick LeRoy* Too many people focus on anchor text when they seek out linking opportunities. Yes a do follow keyword related anchor text is the best, however it's important to not overlook other linking opportunities. Specifically I would like to address URL based links. These links typically don't rocket your site to #1 but they can sometimes be a...
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! Suppose you’re trying to rank for a specific keyword or phrase. You have your page targeted, you’re focused and now it’s just a matter of time. You’ll obviously want to optimize your internal anchor text, but how can you do that in scale and insure ongoing ...
That's a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let's find a few ways together: Get a domain name containing your keyword: Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there's no denying the fact that most people...
