Anchor text is a hot topic amongst SEOs and link builders who continue to debate around the perfect formula for ranking success. Is it best to build ‘partial anchor text’? Should we aim for a bulk amount of exact match anchor text links? Or is it better to just build branded links and let the on page factors carry the relevance? The truth is none of these approaches is the best way, but they all can be. There is a huge variation in the anchor text profiles of page 1 results for different phrases across different niches. Different industries and key phrases require different formulas, so it’s your job to ensure that you’re taking the right approach for your niche blogging, whether it is...
*The following (short but valid) tip is by Nick LeRoy* Too many people focus on anchor text when they seek out linking opportunities. Yes a do follow keyword related anchor text is the best, however it's important to not overlook other linking opportunities. Specifically I would like to address URL based links. These links typically don't rocket your site to #1 but they can sometimes be a...
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! Suppose you’re trying to rank for a specific keyword or phrase. You have your page targeted, you’re focused and now it’s just a matter of time. You’ll obviously want to optimize your internal anchor text, but how can you do that in scale and insure ongoing ...
That's a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let's find a few ways together: Get a domain name containing your keyword: Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there's no denying the fact that most people...
