*The following (short but valid) tip is by Nick LeRoy* Too many people focus on anchor text when they seek out linking opportunities. Yes a do follow keyword related anchor text is the best, however it's important to not overlook other linking opportunities. Specifically I would like to address URL based links. These links typically don't rocket your site to #1 but they can sometimes be a source of great authority. Imagine if the New York times was willing to link to one of your content pieces. Would you consider this link a dud just because it doesn't include your keyword? No way! This link, all though URL based will carry a...
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! Suppose you’re trying to rank for a specific keyword or phrase. You have your page targeted, you’re focused and now it’s just a matter of time. You’ll obviously want to optimize your internal anchor text, but how can you do that in scale and insure ongoing ...
That's a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let's find a few ways together: Get a domain name containing your keyword: Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there's no denying the fact that most people...
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