As of mid-April, algorithmic rollouts by Google’s Webspam team have impacted webmasters who have either built low-quality links, or had links directed at their sites using low-quality methods. Around 700,000 warning notices have been sent via webmaster tools, with penalties ranging from the loss of a few places in the rankings, to being de-indexed altogether. These recent penalties have led some to question whether there will be a resurgence in previous Black hat techniques being applied as part of a negative SEO strategy. For obvious reasons, there is a great deal of interest in the strategies SEO professionals are employing in evaluating link prospects. This survey by Orange line examines what they’re (statistically) saying. Does the difficulty of acquiring a link from a domain deter you...
Anchor text is a hot topic amongst SEOs and link builders who continue to debate around the perfect formula for ranking success. Is it best to build ‘partial anchor text’? Should we aim for a bulk amount of exact match anchor text links? Or is it better to just build branded links and let the on page factors carry the relevance? The truth is none of these approaches is the best way, but they all...
As we all know, link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum. A technique that I have discovered recently is event blogging. For...
Internet marketing is a constantly changing world, so the best thing anybody can do is stay up to date on the latest strategies and techniques if they really want to make an impact in their business. Some of the best internet marketing strategies that were around five years ago aren't worth anything these days, but for every technique that falls out of style a new one takes it place. These are some of the current...
Many people believe that the purpose of getting external links is to drive traffic directly from site to site. While this possibility shouldn't be overlooked, it's also important to understand that search engines look to the number of links pointing to a site as an indicator of how much "authority" or "trust" they should give the site. Link popularity helps search engines determine the relevance of your site. They look at not only the number of...
When it is all said and done, there is only so much you can do without the help of others. The most successful websites may start with an aggressive initial push to obtain links, but afterwards it is inevitably the case that those sites retain authority because people willingly link to them. The challenge thus becomes to find influencers and readers who are genuinely interested in the information you provide. Link building can be a difficult,...
If you run a small website for your business then the chances are you have a million things to think about. Having just come across the rabbit hole that is SEO, link building probably seems like a challenge on par with running a marathon backwards. The problem is, link building is time consuming and not always that straight forward. In fact, it can be incredibly difficult. Here I have put together some realistic methods and tips...
Link Research Tools, one of the must-have link research tools for any link builder and marketer (and also one I will be giving a detailed review next week - stay tuned!), has introduced a major update this week. The updated toolkit spots a new awesome look, an enhanced usability and a few cool new features, including: New Site Type and Theme values - see which theme and site type (blog,forum,etc) EACH LINK has New Missing Links Tool...
*The guest tip was provided by Pradeep Sahu* My excel sheet, containing list of blogs, social bookmarking sites and forums that allowed me to get dofollow backlinks, used to be a great SEO asset. Not any more. With the release of tools like open site explorer, the competitive advantage that I enjoyed because of that list has become close to zero. Any competitor can now put my website...
Per my experience, RELATED: is one of those Google advanced operators that are understood by only few people and thus are rarely used. However it is very useful and I for one use it no less than a couple of times a week. Therefore I decided to share how to use this Google search operator: Red Flag Use it to find (bad) link neighbors: RELATED: operator shows any page co-citation: i.e. what other resources are linked to from...
