We hear a lot of bad things about directories being devalued but in reality it's just the same as any other marketing tactic: It was abused so much that we lost the track: What's good and what's bad? Today I have come across Shimon's interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). I've known BOTW for ages but even I have heard so many bad things about the directories that my immediate thought was "Really? They are still in business?" I regret thinking that. The truth BOTW is an awesome directory and their president has some awesome insight: A web directory is a classification of the web’s content. All day, our editors search the web for quality websites...
How Back-Link Profiles Have Changed Since Google Penguin Google’s Penguin update was designed to clear out the websites with over-optimized back-link profiles. A back-link profile is an overview of all your inbound links. For 8 years, up until the birth of the Penguin algorithm, the way to get your website to the top of Google was to include your keywords in all the key indicators on your page, and then build lots of links from the best...
Building links to a new website is never easy. It requires a lot of dedication to increase the website's visibility to quality links. So how do you go about building links to a brand new site? Let's take a look at some of the effective linking strategies to help you accomplish this. 1. Using your own personal network Getting links from family, friends, colleagues and clients with online presence is one very accepted way of beginning link...
Have you noticed that over the years, link building has become a less discussed topic? I know I barely hear about it anymore, even though SEO in general is still a hot topic that dominates the question of online content marketing. You just don't come across people wanting to know about link building tactics these days. I think that this has given people a false impression of how useful link building is on the web today....
A competitive link analysis is a great way to see how your link building efforts compare with those of your top competitors. It's also incredibly useful for identifying any link building opportunities that you may have overlooked. What industry sites is your competition a member of? What blogs are they guest writers for? What sites are picking up their PR? Looking at the competition's link building efforts can help you identify the holes (and opportunities)...
In terms of search engine optimization (SEO), there are three categories of tasks that every website owner must complete if they want their site to be found at the top of a Google or Bing search engine results page. These task categories are: On-site optimization, such as writing a proper HTML title tag, a good META description tag, ensuring that your site can be crawled, etc. Creating great content, because no website can achieve long-term SEO success...
The link building industry is almost entirely based around national or international, unfocused strategies. Attempting to generate as much traffic through spread links around the web, it can be effective but also forces you to expand your competition bracket. Which means you are casting too wide a net to center your audience. Unfortunately, the local link building market is harder to get into. That is why so many people choose to go with the first process...
In a post-panda spammy-link-squashing world, conducting proper SEO outreach is critical to long-term online marketing success. Unfortunately, there are many techniques that can work in the short term but are bound to doom your rankings and credibility in the long run. Finding that perfect balance of efficiency and relevancy can be a tough battle with SEO outreach, but with the right hustle and attitude it can be done with great results. Here are some pro...
If you are sponsoring or speaking at an event or conference, then it's likely that you'll get links to your website from the main event website: you may appear site-wide on every page, or they might have dedicated pages listing the event's sponsors or speakers. But if you are a mere attendee/delegate then don't fret, as there are a number of ways that you can leverage your presence at an event in order to obtain links...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
