The world of SEO was rocked last month as what many are calling the ‘Farmer Update’ was rolled out. This alteration to Google’s algorithm allegedly came about after a growing disillusionment with SERPs which were increasingly displaying irrelevant results. This is likely to but the result of SEO engineers ‘gaming’ the system by inserting non-semantic links into spam content. Irrelevancy was not the only emerging feature of the Google SERPs, there has been a marked deterioration in the quality of content ranking high in the results.
Google , wanting to retain it’s already strong but potentially threatened position as the byword for search, changed the way it ranked content, with the first effects being felt on the 8th of February. This meant that optimizers who had...
Because of Google’s habit of changing its algorithm through the years, many webmasters changed their domain name, believing that this will improve their SEO strategies. They did this without realizing that this destroyed the backlinks that affected a large part of the website’s SEO. As a solution, these website owners resort to adding insubstantial links to their site, instead of working on their old links. Reworking old backlinks is better than adding new links, because...
There is often talk of building ‘natural’ links when it comes to link building in search engine optimization. What does it mean to build a natural link profile? While the idea is quite simple, there is significant debate on the issue’s importance and how much we are able to push the envelope.
The general idea of a natural link profile is that the links to your site should appear to have come about without the aid...
There are many SEO’s and industry leaders out there that made their SEO predictions for 2011. These predictions are always very interesting, whether they turn out to be accurate or not and serve the greater purpose of giving you the outline of potential new Online Marketing strategies that can be tried and tested during the course of the year.
SEO & SEM is still by far the most effective...
Search engine optimization for Google (interesting, but little known fact is that the Danish term is søgemaskineoptimering Google) is a huge part of the fast growing internet world and if you are familiar with it you probably know that links from different websites have different value.
Getting a link from a very reluctant website is not always easy and sometime getting that “yes” seems almost impossible. The way to make people link to your should...
When it is all said and done, there is only so much you can do without the help of others. The most successful websites may start with an aggressive initial push to obtain links, but afterwards it is inevitably the case that those sites retain authority because people willingly link to them. The challenge thus becomes to find influencers and readers who are genuinely interested in the information you provide.
Link building can be a difficult,...
If you run a small website for your business then the chances are you have a million things to think about. Having just come across the rabbit hole that is SEO, link building probably seems like a challenge on par with running a marathon backwards. The problem is, link building is time consuming and not always that straight forward. In fact, it can be incredibly difficult.
Here I have put together some realistic methods and tips...
Finding new links for your website is an on-going battle, at first finding 'link juice' is relatively easy and the sources seem to be inexhaustible. After a long link building campaign you will come to appreciate the ease of obtaining those first few groups of links back to your website. For after a while it becomes much more difficult to obtain good links, this is especially true in competitive markets such as car insurance and...
There are millions of websites, all competing for the clicks of potential customers. Those clicks come in from a number of places – a customer might see a billboard advertising a product’s website, or click through on a link from another site. But the overwhelming majority of visitors to a site will usually come straight from natural website results. People search for terms that are relevant to your site or product, and then choose to...
Everyone knows that having links pointing to your site helps you rank high on Google. But not all links are created equal. Some are a lot more valuable than others. Here is all you need to know, in just 60 seconds.
Rule #1: The More, the Merrier
You want to have as many links as possible.
Rule #2: Topical Relationships Matter
If you own a dog training website, a link from another dog training website is more valuable than...
