Dec 12 2011

Brand, Trust and SEO

The Google updates we have seen in 2011 have been some of the most SEO game changing algorithm tweaks in Google History. We at Silicon Beach Training are providers of SEO Training Courses so we need to be constantly on or toes; updating our knowledge as fast as Google updates it's algorithms, (which according to Google is every day!). Here we share some of the most important and relevant changes we have seen this year. The Panda/Farmer update introduced in January this year has had several major updates completely cleaning out Google indexes, targeting content farms, link farms and low quality websites. In some cases websites have completely disappeared whilst others have been subjugated to the lowly ranks of buried search results. Meanwhile trustworthy, quality, useful sites with...

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Branding and Brand Building for SEO

During the early years of Rickenbacker, the pioneer of the electric guitar industry and the oldest guitar manufacturer in the world, it was clear to Sir George D. Beauchamp that his last name was not a perfect brand name for his products. He knew that his first chosen names for his company—Ro-Pat-In Corporation and Electro String—had no appeal to American guitar consumers. He was certain that a famous name like Rickenbacker, his trade partner Adolph’s surname,...

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The Power of Being Small: Underdog Branding and SEO Reselling

The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry. Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender. Underdog Branding To be an underdog in any field means being small, being...

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Why Success Breeds Success When it Comes to SEO

If you're an SEO, or have done a bit of optimization yourself, the chances are you have come across older, possibly outdated sites, which despite your best optimization efforts just will not budge from the top spot. This is not unusual, older site are often seen as more trustworthy and authoritative by the search engines and tend to perform better in the search engine results. There are a number of reasons this happens and all of...

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A Roundup of 20 Effectively Branded Facebook Pages

Nowadays, pretty much every company has its own Facebook page, which is hardly surprising, considering what a superb and absolutely free platform it is for brands to interact with, and get valuable information from, their customers and fans. What is surprising, however, is that very few organizations have gone beyond the standard Wall, Info, Discussions and Photos tabs to create a Facebook page that’s...

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Get Your Name Heard by Guest Blogging

This article was by Christopher Holland who works for nbat Digital - a multimedia design agency based in Kent. If you plan to start guest blogging, do join My Blog Guest: the forum that connects bloggers to guest posters. As the Internet has grown so much in the last decade, it has become vital for small and large businesses to gain an online presence. This can be achieved by search engine optimisation, with the...

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