*This is a guest tip by by Peter Ulstrup Hansen.*
SEO consists of a mix of disciplines; link building, copy writing and code optimization just to name a few. At the base of these disciplines is indexing barrier identification and removal.
Indexing barriers are issues that prevent the search engines from crawling and indexing a website properly.
1. Use www.URIValet.com to check server headers and make sure all redirects are set up using server header redirect code 301. Example: Decide weather to use www or non-www for the website, i.e. http://www.domain.com or http://domain.com. Use 301 redirect to the canonical domain (the www or non-www version of your choice).
You can ...
We have already discussed why adding breadcrumbs is beneficial for both user experience and SEO: they help users to understand where they are in relation to the rest of the site and provide better interlinking and thus easier crawling.
However what also should be mentioned is that usng your keywords in each and every level of the breadcrumb path may look like you are stuffing your internal anchor tet with keywords.
Breadcrumbs use a single line of text to show a page's location in the site hierarchy. They are very helpful both for SEO and enhanced usability:
From SEO perspective, breadcrumbs allow for "reversed" crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to higher levels);
From usability point of view, breadcrumbs help users to understand where they are in relation to the...