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Archive for the Tag ‘breadcrumbs’

August 19, 2009

Mind the Keyword-in-Anchor-Text Factor in Breadcrumbs

We have already discussed why adding breadcrumbs is beneficial for both user experience and SEO: they help users to  understand where they are in relation to the rest of the site and provide better interlinking and thus easier crawling.
However what also should be mentioned is that usng your keywords in each and every level of [...]

March 4, 2009

Add Breadcrumbs as a Secondary Navigation Aid

Breadcrumbs use a single line of text to show a page’s location in the site hierarchy. They are very helpful both for SEO and enhanced usability:
From SEO perspective, breadcrumbs allow for “reversed” crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to [...]

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