Whenever Google does a big update to their algorithm, SEO’s everywhere shudder. It’s probably because in the past, when a notable update went public, SEO was completely turned upside down. Just take a look at either the “Mayday Update” or the “Panda Update.” For those of you who don’t know, both of these updates were designed to target a specific type of website. For the Mayday Update, the targets were thin “Google Sniper” websites – sites that had a small amount of “fluff” content, designed to rank on page #1 of Google for their main keyword alone. With the Panda Update, the implications were much bigger. It was an attempt to rid the Google search results of all filler content websites. So sites like EzineArticles.com, HubPages.com and many others...
Every SEO has had the daunting task of writing content at least once in their lifetime and the honest truth is that it isn’t the most fun task in the world. But at the end of the day, we all know it needs to be done. Content is king, and if we want a page to rank well we need to apply the essential foundations of the website through content. Good quality content can be hard...
The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand...
Most small business owners think that content is just another tool that will help their website rank better in searches. With this mindset, content is not fully maximized and its power isn’t truly unlocked. When it comes to the principles of content strategy, good content should be easy to find, read, understand, share and actionable. For individuals who are torn between content strategy and SEO, they’d be happy to find out that the two actually intersect...
If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can...
In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that's who reads your text, right? Well...sort of. Alternatively, it can also be a little too easy to forget about robots and just write for your human visitors, throwing keyword research and SEO strategy out the window. After all, you're being genuine! And writing from the heart! And people really like that...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
Roll up, roll up and take your seats for an astounding performance of magic and mystery! Why settle for average content for your SEO when you can create a campaign to astound and amaze your audience; pulling keywords out of hats like rabbits and using sleight of hand (writing) to wow everyone who reads your articles. Here are a few of the various techniques you can borrow from the world’s best magicians to enhance and improve...
More Engagement – Better Rankings There are a whole list of benefits for creating content that engages your audience. You build relationships through interacting. Your links are shared more often through social media. People comment on your blog posts. Your follow-base will stay on your site longer. And above all, Google will start to rank you higher in the search engines; allowing you to expand to a larger audience. These are the most important, I feel....
Identifying all of the elements necessary for effective SEO isn't difficult. But for some reason, successful integration of these elements for consistently good SEO is less common than it should be. The tricky thing about producing world-class results every time is that three tactical elements of good SEO must be employed for an effective overall SEO strategy. Leave one of these tactics out—through ignorance or laziness—and your results will suffer every time. Ideas Matter Let's face it....
