The following survival guide to multilingual SEO will take you through the 3 key stages of tactical international SEO implementation, complete with tried and tested first-hand experience in what really works.
I will introduce some of the great tools available (some free) that allow you to research and implement your own international SEO strategy. Although I advise professional management in certain parts, much of the investigative work and conceptualization can be done by yourself, making the process cheaper and giving you control over the scope and direction of the project.
The SEO mantra of optimization, optimization, optimization has been hammered into our heads for so long that it’s hard to look beyond it now. For most website owners hoping to see higher traffic and better success with their online efforts, the first place to turn is still keyword optimization (unfortunately). However, things are changing in the world of SEO and actually have been for some time. Knowing what the new trends are in the...
If you've been in digital for more than a week you'll have heard the old adage "Content is King" thrown around at least 12 times a day, but I'm here to tell you that it is complete rubbish.
Ever since I first heard the term I've been unhappy with it. It just doesn't work for the process of content marketing and here is why:
Landing pages are a key pillar of any web page and a focal point for companies like us that provide onsite SEO, but many companies still neglect or misuse these as a promotional tool. In this guide, we'll dissect what makes a landing page tick and offer some helpful advice on getting the most out of yours.
Link building is an essential aspect of SEO that helps a website rank higher in search engines. This practice makes a website visible to target customers when they make use of relevant keywords in their search. If you want to make your business more personal and maintain long term connections, it is not possible to rely only on link building. It is important to stay in touch with customers, appreciate them, stay competitive and beat...
Every SEO has had the daunting task of writing content at least once in their lifetime and the honest truth is that it isn’t the most fun task in the world. But at the end of the day, we all know it needs to be done. Content is king, and if we want a page to rank well we need to apply the essential foundations of the website through content.
Good quality content can be hard...
I am a big fan of anything that cuts time out of work and gives me more of a chance to be lazy. Which is why I am always seeking out the best shortcuts that allow me to slash the energy I put into things, without compromising their quality. That isn't always an easy feat, and I have shot myself in the foot more than once.
That is why I once created My Blog Guest...
Whenever Google does a big update to their algorithm, SEO’s everywhere shudder.
It’s probably because in the past, when a notable update went public, SEO was completely turned upside down.
Just take a look at either the “Mayday Update” or the “Panda Update.”
For those of you who don’t know, both of these updates were designed to target a specific type of website. For the Mayday Update, the targets were thin “Google Sniper” websites – sites that had...
The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand...
Most small business owners think that content is just another tool that will help their website rank better in searches. With this mindset, content is not fully maximized and its power isn’t truly unlocked. When it comes to the principles of content strategy, good content should be easy to find, read, understand, share and actionable.
For individuals who are torn between content strategy and SEO, they’d be happy to find out that the two actually intersect...
