Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign. Below you will find the 5 most commonly checked areas when a website is critiqued by an outsider. Any webmaster has the ability to check these and, depending on your content management system, you should be able to fix them. Duplicate Titles As the search engines rely on your tag to tell them what the page on your website is about, it’s imperative that each page on your website has a unique tag. You can check this manually by browsing your website, or you can simply go to Google and...
*This is a guest tip by by Peter Ulstrup Hansen.* SEO consists of a mix of disciplines; link building, copy writing and code optimization just to name a few. At the base of these disciplines is indexing barrier identification and removal. Indexing barriers are issues that prevent the search engines from crawling and indexing a website properly. 1. Use www.URIValet.com to check server headers and make sure...
Pagination can cause some serious indexing and ranking problems, yet it is sometimes hard (if not impossible) to avoid. For large database-driven sites and web catalogs it creates duplicate content problems (with multiple pages within one category / tag having one and the same title tags), as well content discovery issues (with the crawl not willing to go deep to the site and thus discovering product pages listed on pages 10-20 or deeper). There's...
Google hates duplicate content, not only the one that involves content plagiarism but also absolutely innocent one, when identical content occurs due to the site broken information architecture or CMS. The worst part of that is that you might be totally unaware of the issue because this may be about "partial duplication", e.g. identical titles. So, here are two simple ways to find identical titles throughout your site: 1. Crawl your site with Xenu and sort...
Have you ever seen exact copies of your content on other sites with no link back to the original? If you have a blog with no more than 200 visits a day, your answer is most likely to be "yes" (or you just never noticed it).
Going after each thief demanding to remove the stolen content is both time-consuming and depressing. Why not try to force them to link back?
Tracer (tip credit to 56 Comments
One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines like Google are going to consider your site as being "under construction", therefore not being useful or relevant to the...
Friday SEO tip is provided by Fabio Ricotta who works for the Brazilian company MestreSEO. Follow Fabio on Twitter. 1. You can access your domain with and without www. Eg.: mysite.com and www.mysite.com return the same content. This is a common problem and you can solve it by using this code in your .htaccess file: Options +FollowSymlinks RewriteEngine on rewritecond %{http_host} ^mysite.com [L] rewriterule ^(.*)$ http://www.mysite.com/$1 [r=301,L] Replace mysite.com and www.mysite.com...
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