Social media marketing is a great way to humanize your brand and connect with your target audience in an unobtrusive and personal way. A strong and loyal social network can help spread your messaging strategy and defend your brand from online trolls, not to mention drive sales. But a lot of companies are approaching social media marketing from the wrong angle. It’s not just about how many Fans or Followers you have, or how many people Like your content on a daily basis. In the end, social media marketing should help drive traffic to your site and increase your conversion rate.
Why Likes don’t matter
When social media marketing first burst onto the scene, the only real tangible way to measure your campaign success was to...
Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends.
The following Facebook marketing techniques will help you promote your Facebook page by engaging your audience, acquiring more likes and provide tips for retaining your audience.
Use custom tabs
You could create a landing page which offers a free gift for signing up. You can also...
Wordpress is a great content management system. Each Wordpress blog is already optimized to be Google-friendly. That is why many business owners use Wordpress blogs to promote their products and services.
Social media sites like Facebook make it very easy to connect with customers. Therefore, combining the two sites is a very wise idea. However, not every business owner knows how to integrate Facebook with Wordpress. Even if they do know how to combine the sites,...
Google+ shows tremendous potential when compared to Facebook popularity. And, to all of our educated guesses, people are excited about this cold war.
Questions I am stuck with:
Who wins? Who looses? What is going to happen next? How this is going to influence our social media marketing plan? Is it good or bad for everyone related to internet world? How great and different it is from Facebook applications? Is it...
Whenever new potential clients or inquiries come in regarding ecommerce, I usually take a long deep breath because the client has so many issues and misconceptions. These issues include aspects of ecommerce SEO ranging from automated SEO systems to duplicate content and many other things. Every time I have to write a brief email regarding this matter and explain to clients what exactly we are going to do for...
Location-based services are part of the hottest trends when it comes to local business marketing. Startups like Foursquare and Gowalla has enjoyed great reception and Facebook is trying to replicate their success with Facebook Places. This location-based application allows Facebook users to “check in” when they get to a brick and mortar store. Each “check in” is displayed on the user’s wall as well as in the news feeds of the user’s friends as well...
Having recently read an article titled “Think You Need a Company Facebook Page? Think Again” by a co-worker of mine, I have to respectfully disagree with some of his bullet points. I believe that a strong, well thought out, and well maintained page on Facebook, Twitter, or any other social networking site can be an invaluable resource.
It doesn’t matter if you are running a local dry cleaner, local bar,...
Nowadays, pretty much every company has its own Facebook page, which is hardly surprising, considering what a superb and absolutely free platform it is for brands to interact with, and get valuable information from, their customers and fans. What is surprising, however, is that very few organizations have gone beyond the standard Wall, Info, Discussions and Photos tabs to create a Facebook page that’s...
John Haydon had an awesome post on his blog sharing how to leverage Facebook "Notes" to get traffic to your blog. To drive traffic to your blog you need to add its RSS to "Notes" application and ask your best Facebook friends to do the same!
Here's why it's powerful:
If you have 30 fans who each have 100 friends, your blog post will be seen by as many as 3,000 people. These...
