We hear a lot of bad things about directories being devalued but in reality it's just the same as any other marketing tactic: It was abused so much that we lost the track: What's good and what's bad? Today I have come across Shimon's interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). I've known BOTW for ages but even I have heard so many bad things about the directories that my immediate thought was "Really? They are still in business?" I regret thinking that. The truth BOTW is an awesome directory and their president has some awesome insight: A web directory is a classification of the web’s content. All day, our editors search the web for quality websites...
How Back-Link Profiles Have Changed Since Google Penguin Google’s Penguin update was designed to clear out the websites with over-optimized back-link profiles. A back-link profile is an overview of all your inbound links. For 8 years, up until the birth of the Penguin algorithm, the way to get your website to the top of Google was to include your keywords in all the key indicators on your page, and then build lots of links from the best...
Have you noticed that over the years, link building has become a less discussed topic? I know I barely hear about it anymore, even though SEO in general is still a hot topic that dominates the question of online content marketing. You just don't come across people wanting to know about link building tactics these days. I think that this has given people a false impression of how useful link building is on the web today....
A competitive link analysis is a great way to see how your link building efforts compare with those of your top competitors. It's also incredibly useful for identifying any link building opportunities that you may have overlooked. What industry sites is your competition a member of? What blogs are they guest writers for? What sites are picking up their PR? Looking at the competition's link building efforts can help you identify the holes (and opportunities)...
In a post-panda spammy-link-squashing world, conducting proper SEO outreach is critical to long-term online marketing success. Unfortunately, there are many techniques that can work in the short term but are bound to doom your rankings and credibility in the long run. Finding that perfect balance of efficiency and relevancy can be a tough battle with SEO outreach, but with the right hustle and attitude it can be done with great results. Here are some pro...
If you are sponsoring or speaking at an event or conference, then it's likely that you'll get links to your website from the main event website: you may appear site-wide on every page, or they might have dedicated pages listing the event's sponsors or speakers. But if you are a mere attendee/delegate then don't fret, as there are a number of ways that you can leverage your presence at an event in order to obtain links...
In today’s health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy? How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website’s SEO. Here are...
As we all know, link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum. A technique that I have discovered recently is event blogging. For...
Whether you’re a pro or amateur blogger, everyone wants traffic to their sites. And building links to your website is a great way to do this. Not only can it improve the visibility of your website in the search engines, but also if you pick your sites wisely you can benefit from referral traffic. Socialise: Build Relationships Not Links As a blogger what makes you happy? Finding a thoughtful comment on a post, when you see a tweet...
If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of complaints and unethical spamming of this site. (The Author of this post has been edited as well) There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO. I made the same decision, being...
