Broadly, Pay Per Click (PPC) advertising is an effective method of promoting your business online to a targeted audience. But more specifically, the great benefit of PPC is that it allows you to advertise in a market where people are already searching for what you are offering, and you only pay when visitors actually click on your URL. Although the setup of a PPC campaign may seem simple, there are key elements that can greatly influence the success of your campaign. Here are some often overlooked components of an effective PPC campaign. Determine the Right Keywords – As with search engine optimization, keyword research and development is the cornerstone of PPC implementation. With increasing keyword bidding prices and a saturated marketplace, it’s important that advertisers diversify...
Do you struggle to find keywords for your SEO campaigns that actually make you money? There's not a lot of point becoming number 1 for a keyword and then realising that actually people seeking that keyword don't convert into buyers. If this is the situation you find yourself in, consider using Google AdWords temporarily to identify the best keywords to optimise your website for. The best keywords will be those that resulted...
Ok, I am not that knowledgeable in PPC stuff (I am 100% organic) but these Google Ads appearing for SITE: search look too sneaky to me: Firstly, they seem dynamic (appearing for whatever SITE: search you run but bolding the domain name). Secondly, this is just search hijacking! What are your...
*The guest tip is by Christopher Holland* The very first and most important step you should do when starting a search engine optimisation campaign, is to sit down and choose the correct keywords. Keywords are the phrases that potential visitors will type into search engines to find your website. Anyone can think of relevant keywords for their business, but to be successful you will have to find the keywords that are not only...
*The following tip was shared by Eric Gesinski who does Tulsa SEO and PPC work* A major part of Google AdWords that should be paid attention to is the Quality Score. This is a ranking between 1 and 10, 1 being worst, 10 being best. It's not on by default in the settings. To have it show in your AdWords display, inside your keywords tab go to "Filters and views" and select "Customize...
