I'm going to let you in on a little SEO secret - Google doesn't really care whether your website succeeds or not. Believe it or not (as hard as it is to hear) Google's business is NOT to help your business do well online. Google's business is the organization, storage, and reporting of information. Your website and SEO efforts actually help Google do their job of presenting the most relevant search results to their users. If your website gives Google a better product than your success is a side - effect of what they offer their customer base. At the end of the day, Google is looking to provide the best product possible - does your website meet the criteria?
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Today's tip was submitted by Umair Asif
Google has already started integrating local search results into the main page of regional search engines. Few US users may have noticed it, but it has huge implications for webmasters and SEO experts outside the United States. Here is how it may look for someone searching in Ireland…
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If you run a website, you need to know about the newest black hat search engine optimization tactic: negative SEO. Most people are familiar with SEO as a tool to boost a website's search engine ranking through keyword content, quality linkbacks and positive social media feedback. However, a study done by TastyPlacement showed that with less than $50, they could drop their one of their own website's Google rank. The results showed that the company was...
If you run a website then probably a large portion of your time is spent trying to get people to go there and to this end you are probably trying desperately to collect as many links as possible and to promote in every way you can think of. This results in a kind of scatter gun strategy where you just throw as many links out there as possible and hope that a few stick. Likewise...
Though it took some time, Google finally took the step to enter the social media arena with Google Plus. The platform is fairly intuitive to use and has had strong growth since its implementation. Organization through Circles provides an excellent way for the user to direct the correct content to the appropriate audience. Of course, businesses and marketers want to know how Google Plus is impacting SEO. *Matt Cutts, Principle Search Engineer, Speaks On Google Plus...
If you’re active in promoting your web site online, there’s no doubt you’ve heard of Google’s Panda update. Implemented in late winter and early spring of 2011, this algorithm update was designed to eliminate low quality content spam from the database, thus improving the quality of results for Google’s search audience. Whether or not Google was successful in this is a matter of some debate; some very obvious “content farms” are still being prominently featured in...
When Google launched Local Search, it introduced personalization, the art of guessing where you are and what you wanted to find, and presenting search results to suit. Since its debut in 2009, the local map feature has been ever-present, highlighting locations that are in the geographical area indicated by your IP address, or, if you dare provide it, by your recorded location. People were already uneasy about Google’s data-collecting activities. As early as December...
Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software. This may result in the Google BLOOP or the “Backlink Over Optimization Penalty”. It is caused by the some inexperienced...
Susan Wojcicki presents the new update for Google Analytics, flow visualisation. She began the presentation with a quote by John Wanamaker, who was an innovative retailer in the 19th century. He said that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Susan explains that this is exactly how anyone who is running a business feels like. They want more data from their visitors so they can...
You have just gotten used to Tweeting updates about your website, and Facebook has been a resource for years, but now Google has come out with Google Plus (G+ henceforth) and you are wondering if it is a useful property for future promotions. The short answer is that every avenue is useful, but the cost versus time equation comes into play. There are a few ways of looking at the real meat of the problem, so...
