Google’s introduction of Instant Preview, which displays a snapshot of your landing page when you click on the magnifying glass next to search results and Ads, has shaken the ground we search on.
The plan is to make it ‘even faster’ for users to choose the right result. Google have found through testing that by adding instant previews they should make people around 5% more likely to be happy with their results.
However, we’re not talking about 6 or 7 or the Richter scale though. This is because you do have to turn instant preview on by clicking the magnifying glass and most people will probably not pay attention to it and just click the link, knowing that they can just go back if they don’t like...
The Google suite continues to expand with various tools available to help you with your business, your website, and your marketing – pretty much anything. One such tool is Google’s Ad Planner, which can help you target specific websites which your potential customers visit so you can know where to put your advertising dollars.
In today’s marketplace, advertising online is a must. With the huge amount of online traffic happening every day for any given topic...
The last five years or so have been boon years for both SEO specialists and Internet marketers alike. However, because SEO and web marketing services are in such demand there are now too many "professionals" who know very little about how search engines work. This in turn has given rise to plenty of SEO myths. Here are the top 10 for 2011, ranked in ascending order according to prevalence.
10. Submitting your site to search engines...
Labels are the essence Google Custom Search Engines. Labels are used to include or exclude websites from search results (i.e. FILTER mode) or to give specific websites higher priority (i.e. BOOST mode) .
Basically There are two sorts of labels -- background labels and refinement labels, and for Google these two represent different entities, i.e. one works in the background while the other works in the foreground . However, in the annotation...
Blogging success cannot be achieved overnight. Popularity on the Web isn’t an easy thing to gain. We all know that fame, popularity, and respect are all time-driven aspects we gain from experience.
Being a newbie is a phase that all bloggers go through. You can’t rush fame. Even bloggers know how difficult it is to have few posts and few friends, when no one but spammers spend time commenting on your posts.
The problem with amateur bloggers...
The field of SEO is similar to sports. You feel the need to dominate the game, a strong desire to beat the competition. In most sports, you have to make a name for yourself to gain respect and admiration. In boxing, for instance, you have to have that reputation to be included in the main fights. Without an established reputation, you may find it difficult to get even an undercard match.
That’s why SEO experts start...
Google is about to launch their newest attempt to better social networking by introducing the +1 button to search results. This new feature will allow users to vote for a particular page they take an interest in by clicking the +1 button and sharing it with their network of friends. This addition to Google is much like the popular Like button that has already taken Facebook by storm.
When searching for...
Every now and then Google decides to shake up the internet and the earth trembles. Google search algorithm has the power to change your fortunes. When Google changed its search algorithm a week back, article directory, ezine.com lost 35% of its search traffic. That’s a huge change and no doubt they are seen wailing around the internet.
Are you collecting garbage?
The question is pertinent because the latest Google search algorithm seems to weed out sites which...
Google analytics is probably the single most comprehensive tool that any webmaster can use to monitor the ongoing success of their site. The fact that it is free does not detract from its overall value. But it is still only a tool; the value comes with the person that knows how to use it. To most people the graphs, charts and figures will give a basic idea of how well your site is doing. What...
It’s obvious that Google, and other search engines for that matter, do not want duplicated content in their index and in their SERPS. If all their search results led to the same regurgitated copy, this would offer users very little value and they would go else ware. Thus, Google take the issue of dupe content very seriously and invest a hell of a lot of time and money ridding it from their system. However, regardless...
