Currently, search engines rank their web pages based on a number of things, including; the number of visitors, the amount of keywords, how long the domain has been in operation for, how many back links the website has, its page rank and a few others. However, it looks like this is about to change. Here, we will explore if this is the case. Google filed a patent (on the 24th Feb 2011), which detailed how this new system would work, and also that their current system had a few issues. They are worried that at this point there is too much focus on keyword manipulation. The patent documents that the focus should be switched to usage data and frequency of visits, but it does say that...
Google+ shows tremendous potential when compared to Facebook popularity. And, to all of our educated guesses, people are excited about this cold war. Questions I am stuck with: Who wins? Who looses? What is going to happen next? How this is going to influence our social media marketing plan? Is it good or bad for everyone related to internet world? How great and different it is from Facebook applications? Is it...
In 2011 Google rolled out one of the biggest updates to its search engine, the Google Panda update, also referred to as the Farmer Update. The first tranche of the update was in February 2011 and affected all English language sites in America. The second tranche of the update was in April 2011 and affected all other English language sites. There is a lot of conflicting opinion on whether this update was good or not. Many...
An AdSense arbitrage campaign consists of placing ads with Google AdWords (or one of their competitors like Yahoo! Publisher Network) at a lower cost-per-click that directs people to a website that displays higher paying Google AdSense ads. Although, AdSense arbitrage is not as easy as it sounds. The success of an arbitrage campaign depends heavily on the actual click-thru percentage of your AdSense ads. For example, if you spend $100 in one month advertising your website,...
Google’s introduction of Instant Preview, which displays a snapshot of your landing page when you click on the magnifying glass next to search results and Ads, has shaken the ground we search on. The plan is to make it ‘even faster’ for users to choose the right result. Google have found through testing that by adding instant previews they should make people around 5% more likely to be happy with their results. However, we’re not talking about...
The Google suite continues to expand with various tools available to help you with your business, your website, and your marketing – pretty much anything. One such tool is Google’s Ad Planner, which can help you target specific websites which your potential customers visit so you can know where to put your advertising dollars. In today’s marketplace, advertising online is a must. With the huge amount of online traffic happening every day for any given topic...
The last five years or so have been boon years for both SEO specialists and Internet marketers alike. However, because SEO and web marketing services are in such demand there are now too many "professionals" who know very little about how search engines work. This in turn has given rise to plenty of SEO myths. Here are the top 10 for 2011, ranked in ascending order according to prevalence. 10. Submitting your site to search engines...
Labels are the essence Google Custom Search Engines. Labels are used to include or exclude websites from search results (i.e. FILTER mode) or to give specific websites higher priority (i.e. BOOST mode) . Basically There are two sorts of labels -- background labels and refinement labels, and for Google these two represent different entities, i.e. one works in the background while the other works in the foreground . However, in the annotation...
Blogging success cannot be achieved overnight. Popularity on the Web isn’t an easy thing to gain. We all know that fame, popularity, and respect are all time-driven aspects we gain from experience. Being a newbie is a phase that all bloggers go through. You can’t rush fame. Even bloggers know how difficult it is to have few posts and few friends, when no one but spammers spend time commenting on your posts. The problem with amateur bloggers...
The field of SEO is similar to sports. You feel the need to dominate the game, a strong desire to beat the competition. In most sports, you have to make a name for yourself to gain respect and admiration. In boxing, for instance, you have to have that reputation to be included in the main fights. Without an established reputation, you may find it difficult to get even an undercard match. That’s why SEO experts start...
