We hear a lot of bad things about directories being devalued but in reality it's just the same as any other marketing tactic: It was abused so much that we lost the track: What's good and what's bad?
Today I have come across Shimon's interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). I've known BOTW for ages but even I have heard so many bad things about the directories that my immediate thought was "Really? They are still in business?"
I regret thinking that. The truth BOTW is an awesome directory and their president has some awesome insight:
A web directory is a classification of the web’s content. All day, our editors search the web for quality websites...
For businesses with small budgets, link building can be sometimes challenging especially given the fact that Google recently also changed the way they value links and websites. With the Google changing its algorithm to factor in the proliferation of spam and poor link building, careless practices have led to penalties in page ranking on Google Search engine result pages. Although there may be no quick fixes to the problem of poor link building, small businesses...
In terms of search engine optimization (SEO), there are three categories of tasks that every website owner must complete if they want their site to be found at the top of a Google or Bing search engine results page. These task categories are:
On-site optimization, such as writing a proper HTML title tag, a good META description tag, ensuring that your site can be crawled, etc.
Creating great content, because no website can achieve long-term SEO success...
The link building industry is almost entirely based around national or international, unfocused strategies. Attempting to generate as much traffic through spread links around the web, it can be effective but also forces you to expand your competition bracket. Which means you are casting too wide a net to center your audience.
Unfortunately, the local link building market is harder to get into. That is why so many people choose to go with the first process...
Google went a little SEO update happy this past March, releasing 50 search quality tweaks. Google has also recently come out with some major algorithm updates, including the over optimization penalty and an attack on spammy blog networks. These are all quality updates following in the footsteps of the initial Panda update from last year that targeted article farms and sites that were heavily involved in article spinning.
When news of the over optimization penalty...
In a post-panda spammy-link-squashing world, conducting proper SEO outreach is critical to long-term online marketing success. Unfortunately, there are many techniques that can work in the short term but are bound to doom your rankings and credibility in the long run. Finding that perfect balance of efficiency and relevancy can be a tough battle with SEO outreach, but with the right hustle and attitude it can be done with great results. Here are some pro...
As we all know, link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum.
A technique that I have discovered recently is event blogging. For...
Whether you’re a pro or amateur blogger, everyone wants traffic to their sites. And building links to your website is a great way to do this.
Not only can it improve the visibility of your website in the search engines, but also if you pick your sites wisely you can benefit from referral traffic.
Socialise: Build Relationships Not Links
As a blogger what makes you happy? Finding a thoughtful comment on a post, when you see a tweet...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of complaints and unethical spamming of this site. (The Author of this post has been edited as well)
There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO. I made the same decision, being...
