As realtors, we just love adding images homes to our posts to show off just how great they are right? The idea being that readers will be enticed by what they see as much as by what they read, so much so that they can’t wait to get hold of you and arrange a time to go see it. Right? Right. But, that’s not the only reason we should be adding pretty pictures to our blogs, oh no. Well optimized images can give a huge boost to a page’s search engine ranking, and what’s more they can even drive traffic directly to the page in their own right – through Google Images, for instance. Therefore, as a blogger, whether it’s for a real estate website, a travel...
Alt text is basically a text alternative to a photo or an image. When an image does not appear on a web page, the alt text is what will be visible. This is helpful for people who use text-only browsers which don’t show graphics, those who use the text-only mode on standard web browsers, as well as the blind who read web pages using speech programs. In addition, alt text also helps search engine...
Copywriter’s will ensure that keywords are strategically placed within text, links are created to relevant pages and the content will be informative to help search engines understand what exactly it is that they are saying. By doing this with every piece of content written, they can help to ensure those looking for what they have to say can find it with ease as search engines will favour the site they are writing for over Joe Bloggs...
Search engine optimisation (SEO) has come a long way in the last decade. When the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimising for, getting listed on DMOZ, and populating your metadata for the search engines to analyse. Search engine marketing and SEO optimisation were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you...
There are many people that try their hand at beginning a blog. The majority of these bloggers will get frustrated and give up their blogging before long. This is mainly due to the feeling of frustration and being overwhelmed by a blog that is not maintained. Simple rules that your mother once told you about keeping your home tidy and organized can be applied to maintaining your blog as well to keep these feelings of...
