I've been reviewing some campaigns in AdWords Editor and noticed that in AdGroups where my ads just used the singular version of a keyword, that keyword score one point better (out of 10) in Google's Quality Score. (This is on the search network.) As well, I'm seeing that it makes a big difference to the First Page Bid estimates. Depending on the ad group, I'm seeing differences of over $1/click . Therefore, to boost your quality score, either: 1) Split your singulars and plurals into different ad groups. 2) Use dynamic keyword insertion (DKI) to get both singulars and plurals in. The problem with DKI is that it doesn't work with keywords that are too long, or else it can make things clunky. If you liked this post on PPC, check...
Every marketer knows that the name of the game is visibility. The problem is that the rules to the game keep changing. What worked last year, won’t work this year . . . in fact at times what worked last month won’t work this month. That’s one part of the marketer’s dilemma; the other part is oversaturation of content. The good news is quality content still rules, and creating valuable...
Keyword Eye is a keyword suggestion tool which visualizes search volume and competitiveness by size and color. Using results from the Google search based keyword tool it can accept two inputs: Keyword - this will return keyword ideas based on the entered keyword URL - this will return keyword ideas based on the content within the URL specified Settings are available which enable you to: Choose the keyword match type Choose the country for results to be tailored to Choose...
Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I'm guessing the first thing that came to mind for most is to generate and increase traffic. This is good, but why? Is increasing traffic your main metric for your website? Probably not. Don't get me wrong, increasing traffic...
Two of the most popular forms of internet marketing are pay per click advertising and search engine optimization. A major part of both of these is keyword research. Proper keyword research is crucial to doing any real internet marketing. Here are 4 tips to help you with your keyword research. Make a thorough list. Coming up with the right keywords can be easy to start to pick primary...
Some days, it's nearly impossible to come up with fresh content for your blog. Other days, you're brimming with ideas. Or maybe you think your website is as perfect as can be - all of your visitors find exactly what they came for. Regardless of which camp you're in, your website and blog probably have some form of site search. Ever take advantage of it using Google Analytics? If...
*The guest tip is by Christopher Holland* The very first and most important step you should do when starting a search engine optimisation campaign, is to sit down and choose the correct keywords. Keywords are the phrases that potential visitors will type into search engines to find your website. Anyone can think of relevant keywords for their business, but to be successful you will have to find the keywords that are not only...
There have been a lot of talk about weird suggestions people keep seeing in Google Suggest drop-down. Well, how we search bloggers can benefit from this is quite clear: write a post on one of the funky Google suggestions and get ranked in top 10 for the phrase! Why is this a good idea: Google shows what other people search (so the phrase is likely to generate you some good Google referral traffic); The fact that...
The following guest tip is by Eric Gesinski Most SEOs and internet marketers are already quite aware of Google's free keyword tool. However, there are some details that you should pay attention to when you use this tool to get the best results when doing your keyword research here. 1) Make sure to show all columns. To do this, select the "Show/hide columns" drop down ...
Sometimes the most genius ideas are just at your finger tips. You just need to go ahead and take them. For example, don't waste hours of your precious time wrecking your head over new post ideas. When you are stuck, look for inspiration within already published content. Google Analytics is the perfect tool for that: Go to your "Top Content" section: Click on each link and then go to "Entrance Keywords": now you've got the whole list of...
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