(I know some people may take the following advice seriously. Please don't...) SEO is the future of everything. By harnessing the power of this tried and tested technique you can dominate the world and make sure your website ranks number one for popular search terms like ‘how to get red wine stains out of upholstery ‘ and ‘Megan Fox in the buff’. SEO will make you literally millions of dollars in revenue and anyone who isn’t using it will probably go out of business quite soon. The internet is now a huge part of everyone’s lives, and has been since about 2007. Even old people are using the internet, and would be very well advised to utilise SEO to build authority around their blog and drive traffic...
Taking the first step into search engine optimization can be intimidating for a number of reasons. In this post we will discuss key points that online startups should keep in mind when considering SEO for the first time. Select the Right Company Name and Domain Name If you are going to be doing business online it always helps to have a keyword that relates specifically to your industry. Once you have selected this keyword, try to...
There are many SEO’s and industry leaders out there that made their SEO predictions for 2011. These predictions are always very interesting, whether they turn out to be accurate or not and serve the greater purpose of giving you the outline of potential new Online Marketing strategies that can be tried and tested during the course of the year. SEO & SEM is still by far the most effective...
Keyword research is the crucial step in website development and SEO process. There are some basic points to stick to while doing keyword research for your SEO campaign. Research Your Target Market The product/service you offer might be suitable for a particular age group, or you may be targeting a particular geographic region, or a particular industry. It is important to understand who is actually searching for your products or service...
Do you struggle to find keywords for your SEO campaigns that actually make you money? There's not a lot of point becoming number 1 for a keyword and then realising that actually people seeking that keyword don't convert into buyers. If this is the situation you find yourself in, consider using Google AdWords temporarily to identify the best keywords to optimise your website for. The best keywords will be those that resulted...
I've been reviewing some campaigns in AdWords Editor and noticed that in AdGroups where my ads just used the singular version of a keyword, that keyword score one point better (out of 10) in Google's Quality Score. (This is on the search network.) As well, I'm seeing that it makes a big difference to the First Page Bid estimates. Depending on the ad group, I'm seeing differences of over $1/click . Therefore, to boost your quality score,...
Every marketer knows that the name of the game is visibility. The problem is that the rules to the game keep changing. What worked last year, won’t work this year . . . in fact at times what worked last month won’t work this month. That’s one part of the marketer’s dilemma; the other part is oversaturation of content. The good news is quality content still rules, and creating valuable...
Keyword Eye is a keyword suggestion tool which visualizes search volume and competitiveness by size and color. Using results from the Google search based keyword tool it can accept two inputs: Keyword - this will return keyword ideas based on the entered keyword URL - this will return keyword ideas based on the content within the URL specified Settings are available which enable you to: Choose the keyword match type Choose the country for results to be tailored to Choose...
Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I'm guessing the first thing that came to mind for most is to generate and increase traffic. This is good, but why? Is increasing traffic your main metric for your website? Probably not. Don't get me wrong, increasing traffic...
Two of the most popular forms of internet marketing are pay per click advertising and search engine optimization. A major part of both of these is keyword research. Proper keyword research is crucial to doing any real internet marketing. Here are 4 tips to help you with your keyword research. Make a thorough list. Coming up with the right keywords can be easy to start to pick primary...
