Jun 04 2013

Is It Easy to Rank For Low-Competition Keywords?

So, you have been looking for a good traffic generating keyword but you are worried about competition. You want to make sure that competition is low, and you have many options from keywords that have high search rates without having to fight off too many others. The problem is the ranking...can you get front page Google results from those terms? There is no easy answer, as it depends entirely on the keyword. Or, more specifically, on the competition you are facing. If the keyword you have chosen is low on competition but the majority of it is paid searches, you have little chance of breaking onto the front page. What you need to know is how much of that traffic comes from organic searches, or unpaid...

9 Comments

How to do Keyword Research for International Marketing?

Any international marketing drive on the Web starts with identification and tagging of the right keywords, which is a result of intense keyword research. Implementing the best search engine optimization techniques for a transnational group demands expertise and an augmented set of search engine skills. A prominent one among them is recognizing the perfect keywords for your international audience. In order to develop and kick-start a systematic campaign for worldwide marketing, you need to know...

7 Comments

What Does Voice Search Mean for the Future of Search?

Smartphone and tablet use is on the rise and it is changing the way people search. Siri and Google Voice on smartphones allow users to search by voice command. These results can be different from traditional search engines like Google and could really change the search landscape and search engine optimization. So what does voice search mean for SEO? Read on to find out.

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Beef Up Your Internet Marketing and Your Body At The Same Time!

In today’s health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy? How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website’s SEO.  Here are...

4 Comments

4 Reasons Why Your SEO Campaign Isn’t Working, And What You Can Do To Fix It

SEO: everyone agrees to disagree – right? That’s the problem with SEO in general, there’s so much advice flying around in all directions that it’s difficult to get a handle on what you actually need to be doing. I spend a great portion of my life simplifying SEO in training courses, and when it comes to relatively small websites with upwards of 1,000 pages of content, that’s exactly what it is: simple. You’re Not Going To...

2 Comments

3 Hotel SEO Tips from the Trenches

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses to establish their online presence, 6 months ago I started a new job as an SEO specialist for a hotel chain in the UK. In this post I want to offer you a few tips that I picked up over my time here so far...

11 Comments

Managing Your Own SEO [Basics]

If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of  complaints and unethical spamming of this site.  (The Author of this post has been edited as well) There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO.  I made the same decision, being...

10 Comments

Low-Hanging Fruit: How To Identify Keywords That Just Need A Little Help

Want to find traffic-converting keywords that your website is already ranking relatively well for, but can rank even better for with just a small push in the right direction? 1.) Go into Google Analytics, select "Keywords" under Traffic Sources, view only "non-paid" keywords, and filter out keywords that don't convert or convert poorly by your website's standards.  Furthermore, filter out keywords that have too few visits to weed out really...

10 Comments

Writing Perfect Content the Ethical Way

It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up...

10 Comments

Misleading Keyword Research Pitfalls : An Advanced Tutorial

Earlier today I had a friend of mine visit me at my pad and he looked quite worried . When inquired I realized that he was worried about his site not doing good enough in the search results and making even lesser money for him from even little traffic that he received. He was clueless about why a site wont rank in the search engines when the keyword research was done...

6 Comments

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