In today’s health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy?
How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website’s SEO. Here are a few suggestions on how you can lose weight and improve your rankings at the same time.
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1. Have A Measurable Goal
It may seem feasible to stare longingly at the slim thighs of fashion models and think that you can...
SEO: everyone agrees to disagree – right? That’s the problem with SEO in general, there’s so much advice flying around in all directions that it’s difficult to get a handle on what you actually need to be doing. I spend a great portion of my life simplifying SEO in training courses, and when it comes to relatively small websites with upwards of 1,000 pages of content, that’s exactly what it is: simple.
You’re Not Going To...
Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses to establish their online presence, 6 months ago I started a new job as an SEO specialist for a hotel chain in the UK. In this post I want to offer you a few tips that I picked up over my time here so far...
There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO. I made the same decision, being fairly knowledgeable about the web already. I have to say, if you’re willing to find out exactly what’s involved, it’s relatively straightforward and can save you a lot of money. If that’s something you’re short of, you’re making the right decision too. However, if you’re churning...
Want to find traffic-converting keywords that your website is already ranking relatively well for, but can rank even better for with just a small push in the right direction?
1.) Go into Google Analytics, select "Keywords" under Traffic Sources, view only "non-paid" keywords, and filter out keywords that don't convert or convert poorly by your website's standards. Furthermore, filter out keywords that have too few visits to weed out really...
It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up...
Earlier today I had a friend of mine visit me at my pad and he looked quite worried . When inquired I realized that he was worried about his site not doing good enough in the search results and making even lesser money for him from even little traffic that he received. He was clueless about why a site wont rank in the search engines when the keyword research was done...
Search engine optimisation (SEO) has come a long way in the last decade.
When the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimising for, getting listed on DMOZ, and populating your metadata for the search engines to analyse. Search engine marketing and SEO optimisation were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you...
For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling.
A key defense against the spam-content-forces, a...
It seems that everyone has a blog these days; your boss, your favourite celebrities and even your gran are all ranting away about the most inane details of their everyday lives. Starting a blog is easier than ever now, particularly with user-friendly content management systems like Joomla, Dupral and most notably, Wordpress. The rise of social media has also lead to an increase in the uptake of blogging as means to connect with likeminded communities,...
