When it comes to powerful SEO techniques, there are few that are more effective than link baiting. The idea behind link baiting is that you don't try to force Google to recognize your site by building tons of links yourself and working for hours, but rather write your content in such a way that your visitors do that for you. The idea is that you write articles that will be so catchy and so interesting that people will spot them immediately and then want to share them with their friends as soon as they've read them. Here we will look at what you need to create such effective articles, so that your site can begin to grow exponentially in popularity and ranking even when...
If you are sponsoring or speaking at an event or conference, then it's likely that you'll get links to your website from the main event website: you may appear site-wide on every page, or they might have dedicated pages listing the event's sponsors or speakers.
But if you are a mere attendee/delegate then don't fret, as there are a number of ways that you can leverage your presence at an event in order to obtain links...
In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. Figuring out how to tie the details of both SEO and social together can provide enormous benefits for both teams and disciplines.
Most of the readers understand the basics of both SEO and social media. With...
When planned and executed successfully, linkbait can have a tremendous effect on your link profile. Linkbait can attract a great deal of traffic and links – organically, which we all know is what the search engines like to see.
When it comes to building links, there are two schools of thought:
1) Apply the tried-and-true methods of finding directories, relevant sites, and contacting webmasters.
2) Develop quality content that is engaging and interesting and attracts links naturally.
As you...
Many offline businesses have taken off when the owners made full use of their existing contacts and continued to actively create new ones. Such business contacts are very useful in spreading the word about the business. The same principle applies in online business. By making contact with other site owners and bloggers covering topics closely related to yours, you will be able to generate more links pointed at your website. This will result in high...
When thinking about creating link bait, lots of people get caught up in ideas of writing a piece of content that’s going to attract thousands and thousands of links. The danger is that this is very difficult to do and can be quite an expensive process with no guarantees of how successful it’s going to be. This led me to thinking about ways in which you could create content that...
The key to the success of any blog is blog posts and infographics that will inspire people to share them. Social sharing, such as on Facebook and Twitter, emails and personal blogs, are one of the top ways that news spreads in the blogosphere. If your blog isn't interesting enough that readers are going to recommend it to their friends and colleagues, it isn't going anywhere, period.
But how do you...
There are various ways of getting links these days, many of which cause a lot of arguments between competing SEOs. Some SEOs say that the paid links are not as powerful as they used to be 6 months ago, whereas some SEOs say it is still very powerful. Who knows what paid links are? I personally think all these arguments are useless.
Directories
Let’s not forget this used to be one of the...
Content is the key of your website success. Why not leverage it to its full potential? Here's one almost must-work idea: create a solid, well-formatted glossary of terms in your niche and add it to your site.
Here are two (very important) things a glossary can be helpful:
It's an awesome, highly-effective long-term link bait. The more time your glossary is live, the more "authority" it becomes. You will need to update it now and...
Google treats a wildcard * as a placeholder for one or more words. Although rarely used, this search operator offers a goldmine of great opportunities. This short SEO tip will showcase how you can use Google's wildcard operator to search for backlink opportunities and link baiting inspiration:
Link Building Wildcard Search Queries:
One of the first things you do when starting a link building campaign is adding your link to relevant resources that accept link...
