A competitive link analysis is a great way to see how your link building efforts compare with those of your top competitors. It's also incredibly useful for identifying any link building opportunities that you may have overlooked. What industry sites is your competition a member of? What blogs are they guest writers for? What sites are picking up their PR? Looking at the competition's link building efforts can help you identify the holes (and opportunities) in your own campaign. However, too often site owners get so fixated on their competitor's link portfolios that they forget they are supposed to do better than the competition, not just be the same.
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If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of complaints and unethical spamming of this site. Rugby is a great game, isn’t it? Being of a rather modest build I wasn’t the most athletic kid in school and tended to steer clear of most of the rougher sports. Then, one fine day, a kindly gym...
Search Engine Optimization is an integral part of a business’s presence on the internet. To highlight this point, consider the fact that several studies have shown 90%+ of internet users will not go past the third search engine results page. Think about it; how often do you go past Page 3? Every day, more and more users turn to the internet for business or product information before making a purchase. There is no difference if your...
When operating a link building campaign, one of the most important things to get your head around is valuing a particular link prospect. The information you glean from doing this will determine how much effort to put into gaining a link, or indeed whether you should even bother in the first place. Most experienced link builders will find that they develop a ‘sense’ for whether a link is worth chasing or not. However, this ‘sense’...
The world of search engine optimization can be incredibly frustrating. There are numerous companies offering SEO services, but it can be difficult to know whether you are receiving a quality service. It’s often hard to compare competitors, there’s little independent information available to you and prices vary wildly. In many industries, it’s suggested that “you get what you pay for”. Unfortunately, this doesn’t always hold true when it comes to SEO. As a result, the current...
The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry. Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender. Underdog Branding To be an underdog in any field means being small, being...
Whether you pay someone in house to make sure your site is at the top of the search engines or you outsource it to a specialist agency you need to make sure you’re getting your moneys worth. The sad truth is there are a lot of unscrupulous SEO’s out there who will take advantage of a client because they know the client doesn’t really understand what they’re doing. The first thing you need to do is...
Setting up a website is essential for any business to succeed. But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization (SEO). SEO isn’t just a matter of popping in the right key words, though. Keywords...
Search engine optimization can be a very tricky thing. Fully automated tools that SEOs use for link building usually can’t execute a link building strategy as good as someone would manually. On the other hand, manual link building can be really time consuming and most of the people just don’t have the time. However, I have high hopes for some tools that I want to see in the near future, that would make link building...
There are millions of websites, all competing for the clicks of potential customers. Those clicks come in from a number of places – a customer might see a billboard advertising a product’s website, or click through on a link from another site. But the overwhelming majority of visitors to a site will usually come straight from natural website results. People search for terms that are relevant to your site or product, and then choose to...
