Rugby is a great game, isn’t it? Being of a rather modest build I wasn’t the most athletic kid in school and tended to steer clear of most of the rougher sports. Then, one fine day, a kindly gym teacher explained to me that rugby was the game for me. On the face of it this seemed like a ludicrous suggestion. Even a naïve youngster like me knew that scrawny little kids who couldn’t fight their way out of a wet paper bag couldn’t match up to the lumbering giants who play this game. Ah, but then he explained to me that there are positions on the field for all sorts of different types of physique. He gave me a try as both a scrum half and...
Search Engine Optimization is an integral part of a business’s presence on the internet. To highlight this point, consider the fact that several studies have shown 90%+ of internet users will not go past the third search engine results page. Think about it; how often do you go past Page 3? Every day, more and more users turn to the internet for business or product information before making a purchase. There is no difference if your...
When operating a link building campaign, one of the most important things to get your head around is valuing a particular link prospect. The information you glean from doing this will determine how much effort to put into gaining a link, or indeed whether you should even bother in the first place. Most experienced link builders will find that they develop a ‘sense’ for whether a link is worth chasing or not. However, this ‘sense’...
The world of search engine optimization can be incredibly frustrating. There are numerous companies offering SEO services, but it can be difficult to know whether you are receiving a quality service. It’s often hard to compare competitors, there’s little independent information available to you and prices vary wildly. In many industries, it’s suggested that “you get what you pay for”. Unfortunately, this doesn’t always hold true when it comes to SEO. As a result, the current...
The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry. Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender. Underdog Branding To be an underdog in any field means being small, being...
Whether you pay someone in house to make sure your site is at the top of the search engines or you outsource it to a specialist agency you need to make sure you’re getting your moneys worth. The sad truth is there are a lot of unscrupulous SEO’s out there who will take advantage of a client because they know the client doesn’t really understand what they’re doing. The first thing you need to do is...
Setting up a website is essential for any business to succeed. But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization (SEO). SEO isn’t just a matter of popping in the right key words, though. Keywords...
Search engine optimization can be a very tricky thing. Fully automated tools that SEOs use for link building usually can’t execute a link building strategy as good as someone would manually. On the other hand, manual link building can be really time consuming and most of the people just don’t have the time. However, I have high hopes for some tools that I want to see in the near future, that would make link building...
There are millions of websites, all competing for the clicks of potential customers. Those clicks come in from a number of places – a customer might see a billboard advertising a product’s website, or click through on a link from another site. But the overwhelming majority of visitors to a site will usually come straight from natural website results. People search for terms that are relevant to your site or product, and then choose to...
Go to any forum which has a market place and see which service has the most popularity. It’s definitely something that will be regarding building links to your site either through directory submissions, web 2.0 link wheels, article marketing and many more legit and black hat techniques. I personally have tried some link building companies and sadly some of them have let me down completely. I have been burned quite...
