The concept of link building is an extremely valuable practice when maximising a business’s SEO (search engine optimisation). The process involves establishing appropriate links to a website which will then boost traffic and achieve a higher ranking on credible search engines.
7 Comments
Recently SEOs have started to be afraid of Penguins. These ferocious beasts have devoured websites the world over. Is there a cure for this blight? Yes there is- a diverse link profile. When a link builder only focuses on links with the intent of increasing the search ranking of their website they are risking the success of their website on the current algorithm. When that algorithm changes (presumably to prevent people from gaming it, like they...
The link building industry is almost entirely based around national or international, unfocused strategies. Attempting to generate as much traffic through spread links around the web, it can be effective but also forces you to expand your competition bracket. Which means you are casting too wide a net to center your audience. Unfortunately, the local link building market is harder to get into. That is why so many people choose to go with the first process...
Reviews written by bloggers are a great source of highly relevant, quality links as well as valuable publicity. In many sectors there is a plentiful supply of blogs who are happy to write reviews of fairly low value items (we normally only send out items worth $10-$20) and so building links thorough product reviews is quick and cost effective. This post looks at the process of identifying and selecting bloggers and getting the products review...
Google went a little SEO update happy this past March, releasing 50 search quality tweaks. Google has also recently come out with some major algorithm updates, including the over optimization penalty and an attack on spammy blog networks. These are all quality updates following in the footsteps of the initial Panda update from last year that targeted article farms and sites that were heavily involved in article spinning. When news of the over optimization penalty...
Whether you’re a pro or amateur blogger, everyone wants traffic to their sites. And building links to your website is a great way to do this. Not only can it improve the visibility of your website in the search engines, but also if you pick your sites wisely you can benefit from referral traffic. Socialise: Build Relationships Not Links As a blogger what makes you happy? Finding a thoughtful comment on a post, when you see a tweet...
Guest commenting can have a great effect on your blog. Your traffic will surly start to increase. Not only will you experience an increase in traffic, but targeted traffic! Targeted traffic is more than likely interested in your topic or what you have to offer. This is a good thing. When you start to comment on the blogs of others, your traffic will increase because of 3 gateways: Direct Traffic. You comment on a blog and...
When thinking about creating link bait, lots of people get caught up in ideas of writing a piece of content that’s going to attract thousands and thousands of links. The danger is that this is very difficult to do and can be quite an expensive process with no guarantees of how successful it’s going to be. This led me to thinking about ways in which you could create content that...
If you're an SEO, or have done a bit of optimization yourself, the chances are you have come across older, possibly outdated sites, which despite your best optimization efforts just will not budge from the top spot. This is not unusual, older site are often seen as more trustworthy and authoritative by the search engines and tend to perform better in the search engine results. There are a number of reasons this happens and all of...
There is often talk of building ‘natural’ links when it comes to link building in search engine optimization. What does it mean to build a natural link profile? While the idea is quite simple, there is significant debate on the issue’s importance and how much we are able to push the envelope. The general idea of a natural link profile is that the links to your site should appear to have come about without the aid...
