As Google continues to beef up its online product offerings – Google+, Google Places, and now a hotel-specific search, review and referral system being rolled out – opportunities for small businesses to use cost-efficient local advertising and highly tailored, location specific search engine marketing are better than ever. And in many cases, these advanced SEM techniques will be offering potential customers a valued service just by delivering information. Some sources suggest that of the roughly two million Google searches conducted every minute, over 400,000 include local keywords. That means 20 percent of searches are already attempting to target local businesses. So those that effectively craft their ads and SEM campaigns to tap into Google places and this huge targeted mass of searches stand to gain exposure...
Working with SEO all year round will help you to create some pretty stable results, especially if you are targeting the same pages each day. In order for SEO to work properly you need to spend a lot of time on a site or page in order for it to rank. However there are some rarer cases, where SEO can be deployed in a fast and effective manner for a...
Going local is the most effective way to build links. People are most likely to be interested to cover local event or start-up and link back. Thus, when starting a new link building campaign, make sure you've made the most of your local blogs, forums and newspapers. Twitter is a great tool to find folks covering local events. By going local on Twitter you will both build long-lasting relationships with local bloggers and journalists and get...
Today's Daily SEO Tip was contributed in part by Gerald Weber. This is a very simple yet effective SEO tip for local businesses & regional brick and mortar stores, especially if you're looking to rebrand or start a business from the ground up. Make sure to make and brand your business name with your main keywords in it if possible. This is important for communicating what your business does along with achieving organic search results...
