A lot of agencies nowadays have been working with small and medium-sized businesses to help ensure their success in the local search field. Indeed, small businesses are better focused than their national competitors. For one, they are more able to build a community among their customers and gain engagement from the same. It is good to keep in mind a three-point campaign to ensure success for our partners.
Local Search
Probably one of the most underestimated area in small business Internet marketing, local search could do a world of wonders for you. For one, as more and more people are taking to using search engines to find service providers and businesses in their area, local search is tantamount to having a highly-discoverable presence on the...
The role of social media in ensuring any local business campaign is unarguably necessary. However, some marketers go overboard with their Twitter and Facebook accounts, and they start to neglect the other tools which have been proven to bring about positive outcome with regards to local business marketing. Although having social media as a part of any business’ local marketing plan is undisputedly crucial, there is also a need to look and utilize other platforms...
We tend to spend much of our time focused on Google, yet Yahoo has local listings for businesses as well. Just like Google the basic service is free to businesses. Yahoo! Local Listings gives businesses the ability to provide detailed business information like products and service local consumers on Yahoo! Local.
Yahoo! does have some requirements that businesses need to adhere to in order to take advantage of this local business...
Google Places is a free marketing tool for local businesses. The benefits of these listings include showing up in web search results and mobile search results. Updating these listings is free and available to the business 24x7x365. Not something you can easily do with the traditional yellow pages. Definitely something you need to consider beyond Google and tap into multiple local listing websites and search engines.
Here are a few...
Local listing coupons help to promote your special discounts to local consumers that reach your local business listing through web searches and mobile searches. These local listing coupons can be used by printing them out or presenting them on a mobile device when a local consumer visits your store.
Here are the steps to create your coupon in your local listing at Google. The steps below assume you have...
If you are a business dependent upon the local consumer for your revenue, then local business listings at multiple local listing websites is an important local business marketing tool for you. A few important tips.
1. Claim Your Local Listing
By claiming your listing you are effectively protecting your listing from hijackings and also allow you to use your local business listing as a marketing tool. Don't wait to do this....run!
*The following tip was shared by Eric Gesinski who does Tulsa pay per click advertising*
Google made a recent revision on AdWords, and some changes are more visible than others. One of the major changes was adding the ability to post ads that can have a full address, phone number, and a visible "pin" on Google Maps, just like Google Local.
(Note: yes, the customization for addresses in AdWords Campaign settings has been available for...
