Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign. Below you will find the 5 most commonly checked areas when a website is critiqued by an outsider. Any webmaster has the ability to check these and, depending on your content management system, you should be able to fix them. Duplicate Titles As the search engines rely on your tag to tell them what the page on your website is about, it’s imperative that each page on your website has a unique tag. You can check this manually by browsing your website, or you can simply go to Google and...
Breadcrumbs use a single line of text to show a page's location in the site hierarchy. They are very helpful both for SEO and enhanced usability: From SEO perspective, breadcrumbs allow for "reversed" crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to higher levels); From usability point of view, breadcrumbs help users to understand where they are in relation to the...
Today's SEO tip is very short but it is a really good reminder for us, SEOs, that website success is not primarily about search bots - make it for people in the first place. The SEO tip is provided by Scott of Usable.co.nz Make your website as easy-to-use as possible for humans. For example: use a simple navigation menu located in a conventional position (e.g. top left); avoid jargon except when you know your audience will...
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