I've been reviewing some campaigns in AdWords Editor and noticed that in AdGroups where my ads just used the singular version of a keyword, that keyword score one point better (out of 10) in Google's Quality Score. (This is on the search network.) As well, I'm seeing that it makes a big difference to the First Page Bid estimates. Depending on the ad group, I'm seeing differences of over $1/click . Therefore, to boost your quality score, either: 1) Split your singulars and plurals into different ad groups. 2) Use dynamic keyword insertion (DKI) to get both singulars and plurals in. The problem with DKI is that it doesn't work with keywords that are too long, or else it can make things clunky. If you liked this post on PPC, check...
*The following tip was shared by Eric Gesinski who does Tulsa SEO and web design in Tulsa* Google AdWords is used often by many internet marketers to help draw targeted traffic to their web sites. There are several elements within AdWords there are not often seen that can help improve CTR and position without wasting money. Here are three ways to improve your AdWords results that you might not have...
*The following tip was shared by Eric Gesinski who does Tulsa SEO and PPC work* A major part of Google AdWords that should be paid attention to is the Quality Score. This is a ranking between 1 and 10, 1 being worst, 10 being best. It's not on by default in the settings. To have it show in your AdWords display, inside your keywords tab go to "Filters and views" and select "Customize...
*The following tip was shared by Eric Gesinski who does Tulsa pay per click advertising* Google made a recent revision on AdWords, and some changes are more visible than others. One of the major changes was adding the ability to post ads that can have a full address, phone number, and a visible "pin" on Google Maps, just like Google Local. (Note: yes, the customization for addresses in AdWords Campaign settings has been available for...
The guest tip is by Andrew Morris Reducing your AdWords PPC campaign costs (as well as proper pay per click management) is crucial to ensuring you meet your conversion objectives. Cost control occurs at multiple levels in your campaign. There are a handful of manual adjustments that you can make to trim campaign costs. In addition, certain software tools—including bid management ones, in particular—can automatically control keyword costs....
The following tip was contributed by Chelsea Blacker.
Segmenting keywords is one of many exciting developments of the new Adwords interface. For instance, you can view how keywords are performing by segmenting them by CTR, quality score, and 14 other measurements! This gives you a clearer picture on how keywords are performing based on a variety of stats.
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The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! One of the most important elements in your organic SERP is the meta description. While it’s well known that bolded keywords increase click through, many SEO professionals fail to take advantage of the surrounding message. Since tracking CTR is extremely difficult to accurately do with natural...
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