Rugby is a great game, isn’t it? Being of a rather modest build I wasn’t the most athletic kid in school and tended to steer clear of most of the rougher sports. Then, one fine day, a kindly gym teacher explained to me that rugby was the game for me. On the face of it this seemed like a ludicrous suggestion. Even a naïve youngster like me knew that scrawny little kids who couldn’t fight their way out of a wet paper bag couldn’t match up to the lumbering giants who play this game. Ah, but then he explained to me that there are positions on the field for all sorts of different types of physique. He gave me a try as both a scrum half and...
If you are here, you are probably either already working with an SEO agency or are thinking about hiring one. For those that are new to the industry, it can be very difficult to figure out how much you should be spending on SEO services and what you are getting for your money. After all, you just give them the money and voila, rankings! Some SEO “experts” will try and make you...
Type ‘Search Engine Optimization’ and you will find about 108,000,000 results in Google. Couple this daunting number with the fact that most Small to Medium-Size Business (SMB) has neither the budget nor talent to effectively optimize the business’ website for top search placement, and you have to ask yourself “Is it worth the investment?” Many businesses, not only SMB’s, have questioned the return on investment (ROI) of search engine optimization when compared to all online marketing...
Search Engine Optimization is an integral part of a business’s presence on the internet. To highlight this point, consider the fact that several studies have shown 90%+ of internet users will not go past the third search engine results page. Think about it; how often do you go past Page 3? Every day, more and more users turn to the internet for business or product information before making a purchase. There is no difference if your...
The world of search engine optimization can be incredibly frustrating. There are numerous companies offering SEO services, but it can be difficult to know whether you are receiving a quality service. It’s often hard to compare competitors, there’s little independent information available to you and prices vary wildly. In many industries, it’s suggested that “you get what you pay for”. Unfortunately, this doesn’t always hold true when it comes to SEO. As a result, the current...
The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry. Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender. Underdog Branding To be an underdog in any field means being small, being...
Whether you pay someone in house to make sure your site is at the top of the search engines or you outsource it to a specialist agency you need to make sure you’re getting your moneys worth. The sad truth is there are a lot of unscrupulous SEO’s out there who will take advantage of a client because they know the client doesn’t really understand what they’re doing. The first thing you need to do is...
Setting up a website is essential for any business to succeed. But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization (SEO). SEO isn’t just a matter of popping in the right key words, though. Keywords...
Savvy SEO consultants should consider contract management software to prepare themselves for future growth, minimize their potential risks by keeping their contract language safe, and avoid turning down jobs because they cannot handle the administrative work of too many contracts at the same time. Here is a discussion of these 3 factors. Prepare for Future Growth Most SEO consultants do not fully understand how many hours they spend on the “quote-to-cash” process, better known as the contract...
Conducting an interview is not an easy job. You need to be professional, but you need charm to make the interview as casual as it should be. Overly formal interviews tend to make prospects feel nervous or anxious, so conducting an easygoing, casual interview is usually best. However, informality should always go with focus; choosing the right and proper questions can make an informal interview compelling and interesting. The client interview is one of the most...
