Dec 28 2011

Why Your Content is Not as SEO Worthy as You Thought

The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand what Google really wants from their content; no one has clearly defined what “great content” actually means. Being objective about your content, and not subjective SEO isn’t about you and your website. It doesn’t revolve around the things you like and things you don’t; instead it’s a cold and mathematical process...

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4 Reasons Why Your SEO Campaign Isn’t Working, And What You Can Do To Fix It

SEO: everyone agrees to disagree – right? That’s the problem with SEO in general, there’s so much advice flying around in all directions that it’s difficult to get a handle on what you actually need to be doing. I spend a great portion of my life simplifying SEO in training courses, and when it comes to relatively small websites with upwards of 1,000 pages of content, that’s exactly what it is: simple. You’re Not Going To...

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Five Things to Consider for International SEO Expansion

Without local resources at your disposal, expanding your online presence internationally can be a challenge. However, proper preparation and understanding of the basic principles of international SEO can get the work done. Below are five things to consider before taking the global SEO leap. Your Current Scope and Limitations Don’t be giddy in analyzing your existing resources and potential barriers. Start by assessing your target market’s region, language and other important distinctions that will affect your decision making....

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6 Points To Consider When Copywriting For Panda 2.5

Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...

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Branding and Brand Building for SEO

During the early years of Rickenbacker, the pioneer of the electric guitar industry and the oldest guitar manufacturer in the world, it was clear to Sir George D. Beauchamp that his last name was not a perfect brand name for his products. He knew that his first chosen names for his company—Ro-Pat-In Corporation and Electro String—had no appeal to American guitar consumers. He was certain that a famous name like Rickenbacker, his trade partner Adolph’s surname,...

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4 Important Blog Commenting Manners

Commenting on blogs is a great way to network and promote your own site. However, many blog commenters use this great means for personal gains such as spamming to endorse their non-niche related products and gain traffic from other blog commenters. Today, blog owners are becoming wiser and stricter when it comes to moderating their blogs. Some dispatch these spammers by simply kicking and blocking them on their blog, and some resolve this by reporting the...

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SEO: Listening and Client Interviews

Conducting an interview is not an easy job. You need to be professional, but you need charm to make the interview as casual as it should be. Overly formal interviews tend to make prospects feel nervous or anxious, so conducting an easygoing, casual interview is usually best. However, informality should always go with focus; choosing the right and proper questions can make an informal interview compelling and interesting. The client interview is one of the most...

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An Effective SEO Technique: Fake it till You Make it

Blogging success cannot be achieved overnight. Popularity on the Web isn’t an easy thing to gain. We all know that fame, popularity, and respect are all time-driven aspects we gain from experience. Being a newbie is a phase that all bloggers go through. You can’t rush fame. Even bloggers know how difficult it is to have few posts and few friends, when no one but spammers spend time commenting on your posts. The problem with amateur bloggers...

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More than Online Reputation: Establishing Authority in SEO

The field of SEO is similar to sports. You feel the need to dominate the game, a strong desire to beat the competition. In most sports, you have to make a name for yourself to gain respect and admiration. In boxing, for instance, you have to have that reputation to be included in the main fights. Without an established reputation, you may find it difficult to get even an undercard match. That’s why SEO experts start...

8 Comments

Don’t Ignore Directories

. One of the main goals of SEO is to build traffic. Why are so many SEO professionals ignoring directories? Search engines have not abolished directories! Google has simply gotten stricter when it comes to acknowledging specific directories. Despite that, they are still beneficial for PR and traffic gain. There are many different types of directories that can be of great value to your website or blog. Check out the article at Search Engine...

30 Comments

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