The following survival guide to multilingual SEO will take you through the 3 key stages of tactical international SEO implementation, complete with tried and tested first-hand experience in what really works.
I will introduce some of the great tools available (some free) that allow you to research and implement your own international SEO strategy. Although I advise professional management in certain parts, much of the investigative work and conceptualization can be done by yourself, making the process cheaper and giving you control over the scope and direction of the project.
The SEO mantra of optimization, optimization, optimization has been hammered into our heads for so long that it’s hard to look beyond it now. For most website owners hoping to see higher traffic and better success with their online efforts, the first place to turn is still keyword optimization (unfortunately). However, things are changing in the world of SEO and actually have been for some time. Knowing what the new trends are in the...
I'm going to let you in on a little SEO secret - Google doesn't really care whether your website succeeds or not. Believe it or not (as hard as it is to hear) Google's business is NOT to help your business do well online. Google's business is the organization, storage, and reporting of information. Your website and SEO efforts actually help Google do their job of presenting the most relevant search results to their...
If you've been in digital for more than a week you'll have heard the old adage "Content is King" thrown around at least 12 times a day, but I'm here to tell you that it is complete rubbish.
Ever since I first heard the term I've been unhappy with it. It just doesn't work for the process of content marketing and here is why:
Data centers are the lifeblood of the Internet and telecommunications. Without them, making telephone calls to surfing the web would be near impossible. Data centers don't just spring up overnight. They take time to build, develop and grow and this takes a team just as dedicated as the storage solutions they provide.
Content Marketing is the form of marketing that involves creating of media and publishing it so that a customer might be acquired. It also involves sharing of sharing of the media, already published or otherwise. Its basic purpose is to provide valued information to the user, it's almost like a sales pitch or a sales call to the customer to take an action, but isn't quite the same thing because it just influences a customer...
For SEO professionals or webmasters, there's nothing worse than a Google Penalty resulting from an algorithm update. There's hardly anything you can do when you find your website slipping from the top ranks to the absolute bottom of the SERP. It's like getting thrown out of a party where you were the center of attention to a dark and empty street, having no idea what hit you and how to get back.
As a young CEO and one that has come of age during the computer era, having your pulse on how to best utilize search engine optimization (SEO) to your site's advantage is critical.
Use SEO marketing the right way and you can drive significant amounts of traffic to your site. Use it the wrong way and you can not only be missing out on potential traffic, but your return on investment (ROI) can suffer as...
Lately, there has been lots of talk in the SEO world about keyword research and how to do it properly. There are many expensive tools that have been designed for doing keyword research including Micro Niche Finder, Long Tail Pro, Niche Finder, WordTracker, etc. But the truth is, keyword research is not a very difficult task and it definitely does not require any sophisticated software to do effectively. There are only two things that a...
If you run a website, you need to know about the newest black hat search engine optimization tactic: negative SEO. Most people are familiar with SEO as a tool to boost a website's search engine ranking through keyword content, quality linkbacks and positive social media feedback. However, a study done by TastyPlacement showed that with less than $50, they could drop their one of their own website's Google rank.
The results showed that the company was...
