Twitter reportedly has over 100 million users. Even if 40% of those users have never sent a single tweet, there are still nearly 250 million tweets every day by the more active users to make up for their silence. How many tweets go out from your handle every day, adding to the noise? 1? 5? 20? Let’s assume the majority of your followers are following 99 other Twitter personalities (for a nice even 100). How many tweets are those 99 profiles sending out a day? Add those all up and suddenly your 2-3 tweets are nothing more than a drop in the bucket. The majority of your followers might only actually see a small percentage of your tweets, and click on the links in...
In the high-tech and oft-changing world of social media marketing or SMM, keeping a campaign current, relevant and reactionary can take increasing amounts of time and effort. Social network or SocNet tools are available to aid the tracking, testing and research needed in any marketing environment, but when SocNet focus becomes overburdened, businesses of all sizes must reevaluate their approaches and priorities. Sometimes “more” becomes detrimental.
On the Internet, real estate becomes real e-state, but the...
All this talk about utilizing social media for local business search engine marketing has existed for quite some time now. However, quantifying the level of success that social media integration brings to a business is a different matter. Up till now, people knew that using Twitter and Facebook helped. But exactly how it impacted businesses, people were not so sure.
The marketing firm MarketingSherpa has just released the results of its Search Marketing Benchmark Report. This...
The nature of media and advertising has been rapidly changing throughout the years. More and more people are connecting on the Internet and businesses are finding more and more ways to reach out to their target audiences. Research has shown that Internet log in time has increased by more than 121% in the last five years. That’s 30% of people in all age groups choosing to spend time online rather in front of the television.
With...
A lot of agencies nowadays have been working with small and medium-sized businesses to help ensure their success in the local search field. Indeed, small businesses are better focused than their national competitors. For one, they are more able to build a community among their customers and gain engagement from the same. It is good to keep in mind a three-point campaign to ensure success for our partners.
Local Search
Probably one of the most...
Bloggers want to maximize on the traffic received from social media. However, while focusing on popular sites such as StumbleUpon, Digg or Reddit, many bloggers forget that there are hundreds of other available options that might offer a better fit. The following tips can help in assessing social media sites.
Is the submitter’s profile important?
Some social media websites, especially Digg, are impacted by the submitter of the link. Some ...
With Facebook steadily inching towards the one billion member mark; Twitter gloating over its 5 million members and other social networking sites trying hard to match pace with the big daddies of social networking, it can be safely said that the rise and growth of these social networking platforms have been portentous. Apart from creating the idealistic environment; albeit a virtual one for communicating with...
The world of internet marketing is a complex and diverse one. There are several ways to go about it and each way necessitates more than a brief introduction. One useful way to market websites is to participate in social bookmarking sites. Why? It is quite simply because people don’t want to hear a sales pitch from a company. They want to hear a referral from a friend.
Those who submit their links...
Link building is a very important part of the SEO process and probably the most affordable and quick way to increase your website’s popularity. There must be thousands of different ways to gain good amount of quality backlinks, but in this short article I will show you some of the simplest and free techniques to do just that. Of course, if you are already running...
I have received many emails like this:
We'll submit your website to 100 social bookmarking websites for just $35. That's right, 100 valuable, permanent one-way links on high PR authority websites for just $35!
Where do I start to pull this apart? Perhaps the fact that one does not submit a "website" to social bookmarking websites. One submits a URL that represents a specific piece of content. This more than just technically...
