Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap. Below are three elements of social media campaigns that could help establish your online channel. Customer Interaction Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while doing it wrong can damage your brand. Keep this in mind: customer and non-customers can answer easily and in a very public forum in social media. Hence, it’s recommended that you identify your most loyal customers. Feel free to ask for their suggestions about the most ideal content that you...
In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. Figuring out how to tie the details of both SEO and social together can provide enormous benefits for both teams and disciplines. Most of the readers understand the basics of both SEO and social media. With...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
Every start-up tries to create a blog in hopes that it will be their gateway to becoming the next thought leader of their particular vertical. Writers spend hours writing posts to only become discouraged that their blog is receiving trivial amounts of page views. In spite of low page views, continually writing on the blog without extended defunct periods can pay off in the long run for search engine optimization....
A little known name Hubspot is making waves because Google ventures, Salesforce and a well known venture capital firm made an investment of thirty two million dollars in it. What surprises me that Google which is itself in the search market, rather dominates search market, has invested in another similar venture. But, the conclusion is- if Google thinks it has made a wise investment, we must have a closer look at Hubspot. Inbound marketing Though this may...
From last few days there has been a lot of buzz in blogosphere and amongst online marketers about which has better ROI – Social media or SEO. Well, this debate is not new as similar questions have arisen a lot of times in past including the recent blog post on pro blogger “Why Social Media Is a Better Investment than SEO”. The post basically covers the author experiences about...
Many businesses aren’t currently outsourcing their social media efforts. Of the most outsourced tasks about 1/3 of all business had or were planning to outsource content creation and 32% having outsourced or planned to outsource search engine optimization of their social sites. This is according the 2010 Social Media Marketing Benchmark Report by Marketing Sherpa. I have a feeling more businesses will outsource this in the future once people have figured out...
Search Engine Optimization (SEO) is vital to doing business on the internet. No, not everyone who is on the internet needs to use SEO, but if you are offering any kind of product, service, or want your opinion to be read, you need SEO. Just 25 short years ago, the internet was simply a tool for scientists. Cell phones were big bulky things that cost a bundle and were hideous to carry. Ten years later, the...
*The following tip was shared by Kaila Strong of Vertical Measures, a link services and social media marketing company based in Phoenix, AZ. * The world of social media is an ever growing one. New sites are popping up every day, and so-called gurus or experts in social media marketing are aplenty, but we rarely hear about link building experts utilizing social media marketing to help in their efforts....
It's been said early and often that the best form of SEO is to market your "brand" first and foremost. Marketing a particular product, service, website or brand in a lot of markets leads to links being given naturally. However, despite what anyone tells you natural link building doesn't produce a horde of backlinks, editorial reviews, Diggs, or social media mentions unless you nudge it forward, ie. market your content. Marketing Content via social media If...
