If you use social media to promote your site and advertise, you need to use the right tools. With so many new apps to help you organize your social media campaign, it's confusing to know which apps will help you and which apps waste your time. Use the SMO Periodic Table and App Map from InMotion Hosting to help you discover new apps to help you run a successful social media campaign.
SMO Periodic Table
The SMO Periodic Table is so named because it resembles the periodic table of elements. Social media apps are arranged in an easy to read grid with listening tools at the top, publishing tools in the middle and broadcasting tools at the bottom. In addition, the apps are arranged with apps...
If you're a real estate professional, you know that keeping up with the competition means inserting yourself into every possible niche and utilizing every available soapbox in order to get your name, brand and offerings out to potential buyers and sellers. With the rapidly changing face of media and marketing in today's technologically savvy world, this means making an advertising jump from bus stop benches to far-reaching social media platforms.
Whether you're an old hand when...
Though it took some time, Google finally took the step to enter the social media arena with Google Plus. The platform is fairly intuitive to use and has had strong growth since its implementation. Organization through Circles provides an excellent way for the user to direct the correct content to the appropriate audience. Of course, businesses and marketers want to know how Google Plus is impacting SEO.
*Matt Cutts, Principle Search Engineer, Speaks On Google Plus...
Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap.
Below are three elements of social media campaigns that could help establish your online channel.
Customer Interaction
Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while...
In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. Figuring out how to tie the details of both SEO and social together can provide enormous benefits for both teams and disciplines.
Most of the readers understand the basics of both SEO and social media. With...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
Every start-up tries to create a blog in hopes that it will be their gateway to becoming the next thought leader of their particular vertical. Writers spend hours writing posts to only become discouraged that their blog is receiving trivial amounts of page views.
In spite of low page views, continually writing on the blog without extended defunct periods can pay off in the long run for search engine optimization....
A little known name Hubspot is making waves because Google ventures, Salesforce and a well known venture capital firm made an investment of thirty two million dollars in it. What surprises me that Google which is itself in the search market, rather dominates search market, has invested in another similar venture. But, the conclusion is- if Google thinks it has made a wise investment, we must have a closer look at Hubspot.
Inbound marketing
Though this may...
From last few days there has been a lot of buzz in blogosphere and amongst online marketers about which has better ROI – Social media or SEO. Well, this debate is not new as similar questions have arisen a lot of times in past including the recent blog post on pro blogger “Why Social Media Is a Better Investment than SEO”. The post basically covers the author experiences about...
Many businesses aren’t currently outsourcing their social media efforts. Of the most outsourced tasks about 1/3 of all business had or were planning to outsource content creation and 32% having outsourced or planned to outsource search engine optimization of their social sites. This is according the 2010 Social Media Marketing Benchmark Report by Marketing Sherpa. I have a feeling more businesses will outsource this in the future once people have figured out...
