Twitter reportedly has over 100 million users. Even if 40% of those users have never sent a single tweet, there are still nearly 250 million tweets every day by the more active users to make up for their silence. How many tweets go out from your handle every day, adding to the noise? 1? 5? 20? Let’s assume the majority of your followers are following 99 other Twitter personalities (for a nice even 100). How many tweets are those 99 profiles sending out a day? Add those all up and suddenly your 2-3 tweets are nothing more than a drop in the bucket. The majority of your followers might only actually see a small percentage of your tweets, and click on the links in...
Identifying all of the elements necessary for effective SEO isn't difficult. But for some reason, successful integration of these elements for consistently good SEO is less common than it should be. The tricky thing about producing world-class results every time is that three tactical elements of good SEO must be employed for an effective overall SEO strategy. Leave one of these tactics out—through ignorance or laziness—and your results will suffer every time.
Ideas Matter
Let's face it....
Social media marketing is a great way to humanize your brand and connect with your target audience in an unobtrusive and personal way. A strong and loyal social network can help spread your messaging strategy and defend your brand from online trolls, not to mention drive sales. But a lot of companies are approaching social media marketing from the wrong angle. It’s not just about how many Fans or Followers you have, or how many...
In the high-tech and oft-changing world of social media marketing or SMM, keeping a campaign current, relevant and reactionary can take increasing amounts of time and effort. Social network or SocNet tools are available to aid the tracking, testing and research needed in any marketing environment, but when SocNet focus becomes overburdened, businesses of all sizes must reevaluate their approaches and priorities. Sometimes “more” becomes detrimental.
On the Internet, real estate becomes real e-state, but the...
All this talk about utilizing social media for local business search engine marketing has existed for quite some time now. However, quantifying the level of success that social media integration brings to a business is a different matter. Up till now, people knew that using Twitter and Facebook helped. But exactly how it impacted businesses, people were not so sure.
The marketing firm MarketingSherpa has just released the results of its Search Marketing Benchmark Report. This...
A lot of agencies nowadays have been working with small and medium-sized businesses to help ensure their success in the local search field. Indeed, small businesses are better focused than their national competitors. For one, they are more able to build a community among their customers and gain engagement from the same. It is good to keep in mind a three-point campaign to ensure success for our partners.
Local Search
Probably one of the most...
Bloggers want to maximize on the traffic received from social media. However, while focusing on popular sites such as StumbleUpon, Digg or Reddit, many bloggers forget that there are hundreds of other available options that might offer a better fit. The following tips can help in assessing social media sites.
Is the submitter’s profile important?
Some social media websites, especially Digg, are impacted by the submitter of the link. Some ...
With Facebook steadily inching towards the one billion member mark; Twitter gloating over its 5 million members and other social networking sites trying hard to match pace with the big daddies of social networking, it can be safely said that the rise and growth of these social networking platforms have been portentous. Apart from creating the idealistic environment; albeit a virtual one for communicating with...
What I am noticing quite often is that pages entered from the feed reader or email newsletter have additional (tracking) URL parameters, e.g.
While few sites (e.g. StumbleUpon) can recognize these URLs and attach reviews and votes to the base version, plenty of popular social bookmarking and voting sites (like Digg and Sphinn) will accept both URLs as separate and this will result in duplicate submissions.
This may also result in "ugly" versions being linked to and...
