Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors for the future, which I feel will have the most effect on your rankings.
1. Content
Good content is what people are looking for whenever they search on Google. If your page is optimised for a certain keyword, but your content is not up to scratch, then you will still be faced with a high bounce rate which I will touch on further down in the article. Your content needs to be good quality and also unique....
It seems that everyone has a blog these days; your boss, your favourite celebrities and even your gran are all ranting away about the most inane details of their everyday lives. Starting a blog is easier than ever now, particularly with user-friendly content management systems like Joomla, Dupral and most notably, Wordpress. The rise of social media has also lead to an increase in the uptake of blogging as means to connect with likeminded communities,...
Title tag is considered to be one of the most important parts of the on-page SEO strategy, you can easily find tons of articles on the importance of title and how it can affect your SERPs. All sounds perfect until I read the latest post on this topic by Barry Schwartz on search engine land that talks about Google ignoring the HTML Title tag more often.
Barry reported that there...
When it comes to the Title Tag way too many Search Engine Optimization Professionals are under the impression that the only thing they have to do is put their keyword phrase into the title. Then they buy a few links with their keyword in the anchor text and think they are done.
This is a false assumption. Ranking at the top of the search results in popular search engines is still possible without putting the keyword...
I was a marketing professional who didn’t know SEO. There, I said it. After consulting the popular SEO sites like Copyblogger I thought I had it figured out. So when I began optimizing my first website, I thought I would rock it—after all, shouldn’t SEO be intuitive for a writer? When I saw my 2minuteSEO score of 53 percent (technical score of 5.5) I felt my cursory research like...
The fact that links mean nothing without some effective on-page search engine optimization cannot be overstated. On-page SEO is simply essential for every SEO campaign. If a search engine can't determine what your content is about, there's no way it can rank you high for the keywords that you target.
On-page SEO doesn't have to be complicated. Many webmasters associate on-page SEO with coding and programming, but this isn't the case at all, especially if you're...
Getting your page to top 10 results in Google is one thing but getting people to click through is yet another story. It is easier if you are #1 of course - but if you are somewhere in the middle, catching surfers' eye is quite hard.
One way is to make your title short and concise, as well as do your best to make it contain the search terms (which will be...
Google hates duplicate content, not only the one that involves content plagiarism but also absolutely innocent one, when identical content occurs due to the site broken information architecture or CMS.
The worst part of that is that you might be totally unaware of the issue because this may be about "partial duplication", e.g. identical titles.
So, here are two simple ways to find identical titles throughout your site:
1. Crawl your site with Xenu and sort...
The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test.
We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...
That's a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let's find a few ways together:
Get a domain name containing your keyword:
Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there's no denying the fact that most people...
