The fact that links mean nothing without some effective on-page search engine optimization cannot be overstated. On-page SEO is simply essential for every SEO campaign. If a search engine can't determine what your content is about, there's no way it can rank you high for the keywords that you target. On-page SEO doesn't have to be complicated. Many webmasters associate on-page SEO with coding and programming, but this isn't the case at all, especially if you're using a blogging platform like Wordpress. To effectively optimize the pages on your site for search engines, you have to let search engines know what you want to rank high for - and you will have to tell them in a variety of different ways. Let's not beat around the...
Getting your page to top 10 results in Google is one thing but getting people to click through is yet another story. It is easier if you are #1 of course - but if you are somewhere in the middle, catching surfers' eye is quite hard. One way is to make your title short and concise, as well as do your best to make it contain the search terms (which will be...
Google hates duplicate content, not only the one that involves content plagiarism but also absolutely innocent one, when identical content occurs due to the site broken information architecture or CMS. The worst part of that is that you might be totally unaware of the issue because this may be about "partial duplication", e.g. identical titles. So, here are two simple ways to find identical titles throughout your site: 1. Crawl your site with Xenu and sort...
The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test. We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...
That's a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let's find a few ways together: Get a domain name containing your keyword: Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there's no denying the fact that most people...
I know, this is a well-discussed topic but believe it or not I have to deal with this misconception daily. People still try to repeat the keyword phrase a set number of times to make sure a search bot will understand it. Here's the news, search engines have become much smarter now - they don't need that much effort from your part to understand you. Why is the concept of keyword density so dangerous? First of all,...
Ok, so today I am giving my first SEO tip and I made my best to start with something both basic and useful.
Creating a good title is real art. Especially if you need to target several key phrases on one page:
You don't want to stuff the title with your core term repeating it twice (or more);
You don't want to make the title too long.
The solution: match two keyword patterns in one:
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