I know, this is a well-discussed topic but believe it or not I have to deal with this misconception daily. People still try to repeat the keyword phrase a set number of times to make sure a search bot will understand it. Here's the news, search engines have become much smarter now - they don't need that much effort from your part to understand you.
Why is the concept of keyword density so dangerous?
First of all, it prevents people from creating quality content for their websites making them stuff their pages with key terms.
Then, it creates an illusion that web content is meant primarily for search engines and only then for people.
What to focus on instead?
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Ok, so today I am giving my first SEO tip and I made my best to start with something both basic and useful.
Creating a good title is real art. Especially if you need to target several key phrases on one page:
You don't want to stuff the title with your core term repeating it twice (or more);
You don't want to make the title too long.
The solution: match two keyword patterns in one:
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